6 Tactics to Boost Ecommerce Sales

Admittedly, when I opened my Etsy shop last year, I half-expected the sales to pour in naturally. In reality, opening an online store is half the battle — you also need a solid strategy for generating ecommerce sales. The same is true for ecommerce veterans. If you’ve been in the game for a while, you’ve … Read more

16 Leadership Goals Every Business Leader Should Have

Leadership Goals: Outstanding leadership is key to any organization’s success. Without it, a business is prone to low morale and frequent turnover. One way to help yourself grow as a leader is to set actionable, trackable leadership goals. These goals should be focused on addressing your weaknesses and building upon your strengths. Whether you’re a … Read more

11 Best Apps for Marketers You Should Download

In today’s fast-paced business world, marketers need to be able to access customer data in real-time in order to effectively do their jobs. The right iPad and iPhone apps can give you the advantage you need to stay ahead of the competition. In this piece, we’re diving into 11 Apple device applications that can help … Read more

How to Create an Email Newsletter People Actually Read

How to Create an Email Newsletter: You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter! Suddenly you’re … Read more

30 Popular Job Boards That Will Help You Hire

As a recruiter, your job isn’t limited to simply finding the best candidates. You also have to promote these roles on job boards and convince applicants to join your company.  In other words, you’re not just a recruiter — you’re also a marketer and a salesperson. But, how do you know which job boards will … Read more

13 Common Interview Questions and How to Answer Them

Common Interview Questions: You made it (almost)! After networking and sending countless resumes, you’ve finally landed a job interview. Of course, you want to be prepared, so you did what most candidates are recommended to do — you looked up “most common interview questions.” The key to a successful interview is preparation, so it’s important … Read more

What Is Small Business SEO?

Despite being a small business, it’s still possible to develop an SEO strategy that helps you stay competitive in your market. Read on to learn everything you need to know about small business SEO, why it’s important, and how to develop a strategy for your business, no budget required. What is small business SEO? Small … Read more

Trading Vs Gambling: Same Psychology, Different Outcomes

Trading and gambling are two activities that often get lumped together. After all, both involve taking risks in the hopes of achieving a financial reward. However, there are some important distinctions between the two. For one thing, trading is typically done with the goal of generating long-term profits, while gambling is usually about seeking short-term … Read more