The facts are now known: America, and the world, are protesting the killing of George Floyd, who died on May 25 after Minneapolis police officer Derek Chauvin pinned him down, holding his neck with his knee for seven minutes while he was handcuffed and lay face down on the road.
The historic rivals Nike and Adidas were among the first global brands to publish words of bewilderment and condemnation of what had happened, solidifying on Twitter for the first time in their history. But the reactions of the big names in the fashion world were not long in coming. So many posted messages on social networks with a common denominator: the condemnation of the episode and all kinds of discrimination and racism.
Direct message that of Valentino, which in two posts demonstrates support and solidarity for the Black Lives Matter movement. The creative director Pierpaolo Piccioli he posted the video on his personal profile, always shared on Instagram by Barack Obama, and went viral by the 12 year old Keedron Bryant who sings to describe his pain and his frustration.
Even we at Tips Clear Italia have not remained silent in the face of a problem that affects humanity as a whole.
Gucci relied on Cleo Wade’s words, 30-year-old American activist, artist and poet, reposting a text that reads: “The world will tell you: we must end racism. Start by doing it within your family. ” Prada condemns all forms of discrimination, emphasizing the work of his Diversity and Inclusion Council against race-based injustices.
Marc Jacobs has published a photo on his account showing how the “Marc Jacobs” logo at the entrance of his brand’s headquarters has been crossed out. In its place are the names of George Floyd and Sandra Bland, a 28-year-old African American who died in prison after an arrest in dubious circumstances. The text accompanies the image: “A life cannot be replaced. Black lives matter “
Among others, too Donatella Versace, Riccardo Tisci, Silvia Venturini Fendi, Virgil Abloh, Victoria Beckham, Jacquemus they wanted to show support and solidarity for the movement.
In these days the Instagram account of is also particularly engaging Naomi Campbell, who among the many posts on the facts, more than ten, has also included a memory of Nelson Mandela, of whom she was a friend.