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Black Friday traffic in stores craters 52% during pandemic

Shoppers stroll outside an Apple store at Franklin Park Mall during Black Friday. Shoppers go to the shops to take advantage of Black Friday sales during the COVID-19 epidemic.

SOPA Images | Lighterket | Getty Images

According to preliminary data from Sensormatic Solutions, stores on Black Friday reported a 52.1% drop from the previous year as lines queued up by Americans to go to larger malls and shop online.

For the six major weeks of this year’s holiday season, traffic at retail stores is expected to be down 22% to 25%.

“We knew Black Friday [traffic] Brian Field, a senior director at Global Retail Consulting for Sensormatic Solutions, said, “We had no idea how down it was going to be. We didn’t know.” Shoppers are doing their shopping in full during the holiday season. Concerns about social distinctions and epidemics. “

The Kovid epidemic has pushed a record number of consumers to shop online, instead, retailers make many of their top holiday door deals online and encourage shoppers to buy on the web and then purchase. Let’s take curioside. The Centers for Disease Control and Prevention also recommended that Americans shop online on Thanksgiving.

Many malls were looking blurred, and parking lots were empty at most locations around the country during the early hours of Friday morning. Some consumers reported picking up traffic later in the day, most notably in outlets and open-air shopping centers, as some consumers felt more comfortable. Warmer weather also helped in most parts of the country.

The normal peak time for Black Friday shopping was also this year, which ran until 2 in the afternoon.

On Thanksgiving Day, when several retailers, including Walmart and Target, closed their stores due to the epidemic this year, traffic dropped by 94.9% year-on-year, according to Sensumatic Solutions.

According to Adobe Analytics data, online sales on Black Friday jumped 21.6% this year to hit a new record, as consumers made $ 9 billion in purchases on the web the day after Thanksgiving.

Adobe said that Black Friday 2020 is the second largest online spending day in history in the US, after Cyber ​​Monday last year. Cyber ​​Monday has become the largest digital sales day this year with spending between $ 10.8 billion to $ 12.7 billion, representing a 15% to 35% increase from a year earlier.

This story is developing. Please check back for updates.

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