Black Friday 2020 online shopping surges 22% to record $9 billion, Adobe says

Hudson Yard shops arrive during the opening for Black Friday sales on November 27, 2020 in Manhattan, New York.

Eduardo Munoz | Reuters

According to Adobe Analytics data, spending online on Black Friday this year rose nearly 22%, hitting a new record, as the Kovid epidemic caused more people to shop from the couch and avoid crowded stores and malls inspired.

According to Adobe, $ 9 billion was spent on the web after Thanksgiving to consumers, 21.6% year-over-year, analyzing website transactions from 80 of the top 100 US online retailers.

Adobe said that this is Black Friday 2020, the second largest online spending day in history in the United States, after Cyber ​​Monday last year. Cyber ​​Monday has become the largest digital sales day this year with spending between $ 10.8 billion to $ 12.7 billion, representing a 15% to 35% increase from a year earlier.

“New consoles, phones, smart devices, and TVs that are shopping for traditional Black Friday, are sharing the online shopping cart space this year with unconventional Black Friday shopping such as groceries, clothing and wine, previously in-store Were purchased, “Taylor Schreiner, a director at Adobe Digital Insights.

Several retailers closed their holiday sales in October this year, tied to Amazon’s Prime Day event delays, and placed more doorbuster deals online, with shoppers having more to store on Black Friday There was less reason. Those who ventured were greeted with fewer lines and empty space than the holiday events of the past.

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