Best Times to Post on YouTube in 2022

Best Times to Post on YouTube: As a business owner, you know the importance of marketing your company online. With over two billion active users, YouTube is one of the best platforms to reach your target audience. But with so much competition, it can be difficult to stand out from the crowd. To ensure your videos are seen by the right people, it’s important to post them at the best times. So what are the best times to post on YouTube in 2022?

According to data from social media analytics company Quintly, the best time to post on YouTube is Monday at 9:00 a.m. This is followed by Tuesday at 8:00 a.m., Wednesday at 7:00 a.m., and Thursday at 6:00 a.m. Friday is the least popular day for posting, with Quintly finding that engagement rates are lower on this day. However, this doesn’t mean you should avoid posting on Fridays altogether; just be aware that you may need to put in more effort to get your videos seen.

These are just a few general tips for when to post on YouTube in 2022. Of course, the best times will vary depending on your specific industry and target audience. However, by following these tips, you can ensure that your

When is the most appropriate moment to make a video on YouTube?

The 2022 report on social media trends suggests that the best times to publish to YouTube is between 6 and 9 p.m. 3 p.m., 6 p.m. between 12- 3 p.m. on Saturdays, Fridays and Sundays.

Making a video for YouTube isn’t an easy job. The first step is to think about the idea, the scripting stage, then filming before finally editing. And this is at a very high degree. Imagine putting all that effort into just to upload an uninteresting video that doesn’t gain any traction.

When you’re starting out in the field, you’re likely to have a difficult time. If you’ve been doing it for some time and you’re finding it difficult to gain traction from your content and upload times are slow, it may be the cause.

In 2021, we conducted a survey of 300+ marketers across the United States for our Social Media Trends Report and asked them “What’s the most appropriate time to publish on YouTube? 

Our report found that the majority of marketers we interviewed say that the post is on YouTube up to six times per week at the same time they do to Instagram, TikTok, Reddit and a myriad of other social media platforms. The only social platforms on which users posted on a daily basis are Facebook along with Twitter.

Although other platforms provide many formats to interact with users including ephemeral posts and feed posts, to live streaming and polls, YouTube is slow to develop its options.

So, it’s not odd that marketers don’t post frequently on the platform, considering the fact that it’s a platform that focuses on content with a long form.

As for the best times to post on the platform, here’s the breakdown:

  • 31% of respondents said 6 p.m. to 9 p.m.
  • 23% of respondents said 3 p.m. to 6 p.m.
  • 19% of respondents said 12 p.m. to 3 p.m.

graph showing the best times to post on youtubeNote: Respondents were instructed to answer in their current time zone and for context, roughly 40% of respondents were located in the Eastern time zone.

As for the best days, data shows that it’s the weekend with Saturdays being the most popular answer, followed by Fridays and then Sundays.

One way to explain this is that the weekend gives consumers more time to explore the platform and dive into their favorite long-form content.

Other video platforms like TikTok and Instagram focus on short-form content, making it easy for consumers to get what they need during breaks throughout the day. YouTube, however, requires a bigger time commitment.

When is the worst time to post on YouTube?

Wondering when you shouldn’t post on the platform? According to our social media trends report, Mondays aren’t so popular among marketers.

Only 5% of marketers surveyed said Mondays were the best time to post on the video platform. The second least-popular day was Tuesday, followed by Wednesday.

As for the times, here’s the breakdown:

  • 6 a.m. to 9 a.m.
  • 9 p.m. to 12 a.m. (midnight)
  • 9 a.m. to 12 p.m.

Fewer than 20% of respondents said an early morning posting (between 6 a.m. and noon) offered the best results.

Does it matter what time you post on YouTube?

The answer to this is both yes and no. Yes, it does matter what time you post on YouTube in the short term because it will impact how many views your video gets within the first few hours. Optimizing your views during this time period can help you generate more traffic to your content and help the growth of your channel.

However, it doesn’t play a huge role in the long term. Say your video was posted at 3 a.m., that has little impact on how many views it can garner over the next couple of months or years. Unlike a platform like Instagram where fresh content is key to success, novelty is not the biggest ranking factor on YouTube – relevance is.

This means that even if your video may not perform well initially, if it’s the most relevant video to a user’s query, it can quickly gain traction.

How to Find Your Channel’s Best Time to Post

Your Analytics dashboard is the best place to go to find the most accurate and reliable data on your channel – including the best time to post.

If your channel generates enough traffic, you’ll gain access to an advanced report which shows you when your viewers are most active on the platform.

youtube analytics dashboard "when your viewers are on youtube" report

To access this page, follow these steps.

  1. Open YouTube Studio.
  2. Click on “Analytics.”
  3. Open the “Audience” tab and view your report.

Knowing the best times and days to post on YouTube isn’t meant to be a strict ruling on when you should post. Instead, it should be used as a guide to optimizing your channel for short- and long-term success.

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