ARM Sees “Real Innovation” in PC Industry

The PC market is currently dominated by Intel and AMD. Could the disruptive potential of Arm-based silicon lead to innovation? In an interview at CES 2021, Arm CEO Simon Segars offered hope for the future of the PC industry – a market his company has long intended to enter.

“What we’re starting to see now is real innovation in a market where there hasn’t been a lot of innovation,” Segars told CES 2021, as reported by CNET. “Whenever there is a discontinuity that makes people wonder how we do this, that injects energy into innovation.”

Arm is a UK semiconductor and software design company that licenses and manufactures technology for ARM chipsets and software in PCs. CNET reports that Arm has injected new engineering resources into PC chipset designs.

However, it will be an uphill battle for Arm to achieve another breakthrough in the PC industry. ARM chips are popular in cellphones, as well as routers and elsewhere, but PC space has been tough despite the benefits of always-on connectivity, 4G and 5G connections, and long battery life. day brought by the architecture of Arm.

Microsoft actually introduced a new custom ARM-based processor, the Microsoft SQ2, in the refreshed Surface Pro X, but many have noted performance issues in Windows 10 due to app emulation. Microsoft has been working with Qualcomm on the chip, but rumor has it that the company is also working on its own ARM chip to power servers and future devices.

Microsoft partners also announced new ARM-based PCs, including the HP Folio and the IdeaPad 5G. These Snapdragon 8cX PCs are designed with the help of Qualcomm, which has a small share of the PC market.

While touting the benefits of ARM chips, Segars mentioned that while it is true that the current ARM PC industry involves a mix of different manufacturers and ecosystems, there may be hope. He emphasizes that it’s performance and fuel efficiency that count.

Update 9:07 PM: Comments clarified throughout Segars, which was on the general PC industry.

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