Today, at an online event held exclusively for members of the press, Amazon announced a multitude of new devices, including a new entry-level media streamer, $ 30.
It joins oneWhich costs $ 40. Both devices can pre-order today and will begin shipping from 30 September.
Amazon claims that the Fire TV Stick Lite has the highest processing power of any streaming media player under $ 30. It runs at full-HD (1080p), but it can also handle HDR so that you can still get the extra contrast and brightness that HDR offers, even if you’re not viewing content in 4K resolution. It is limited to HDR10, HDR10 + and HLG formats – so there is no Dolby Vision.
It looks like the $ 30 2019 version of the Amazon Fire TV Stick, but with one big difference: the included Alexa voice remote light no longer has a built-in volume rocker or power button. Amazon did not say whether the volume could be controlled via the D-pad or if you would be able to use Alexa to make adjustments. It is also possible that you would expect to use your existing TV remote for volume.
The Fire TV Stick Light now goes head-to-head with the $ 30 Roku Express. The bar is raised significantly higher for the $ 30 device: Roku lacks a voice-enabled remote and cannot perform HDR.
Amazon also announced a new version of the regular Fire TV stick.
Amazon claims that it is 50% more powerful than the previous generation that was updated in 2019, and the new model now supports both HDR (HDR10, HDR10 +, HLG) and Dolby Atmos, as well Full-HD (1080p) resolution. It is designed to use 50% less energy than previous models.
In fact, Amazon also announced that it would reduce the energy consumption of all its Echo and Fire TV devices. The new models are equipped with the feature, but some current models will receive updates as an over-the-air upgrade via the Alexa app.
Finally, Amazon also introduced the next version of the Fire TV interface, which has been updated to include separate user profiles for each household member and an improved home screen that tops the favorite app, Where they are easy to find.
You can with Alexa voice assistant both on and off Fire TV devices.
When interacting with Alexa, some responses will take up a portion of the screen, instead blocking all content you are in the middle of viewing. It includes a new picture-in-picture mode.
As soon as we get some equipment to test, we will provide our thoughts on these new devices and the new Fire TV experience.