From meaningful charity partnerships to must-try product launches.
Shiseido works with Pinterest to create a unique experience in Canada
On October 7th, Japanese beauty brand Shiseido launched a digital experience on Pinterest for skin care enthusiasts looking for a recommended skin care routine. Dubbed the Beauty Box Builder, the first of its kind here in Canada, the new experience for Pinterest users starts with a quiz to determine a pinner’s skin care needs and priorities before digging deeper into Shiseido’s Pins and content introduces and creates a personalized Pinterest board with a bespoke beauty box. Inside, winners will find recommended skin care products and step-by-step options for glowing skin care.
Sephora Canada supports World Mental Health Day through its Beauty Insider Charity Rewards program
October 10th is World Mental Health Day, and Sephora Canada marks the important occasion by helping to raise awareness of mental health issues by partnering with Jack.org, a Canadian charity that serves young leaders across the country trains and empowers to break down barriers and dispel the scars associated with mental health and illness. Beauty shoppers can exchange their points for donations for Jack.org through the Sephora Beauty Insider Charity Rewards program. Here’s how it works: 500 points for a $ 10 donation, 1,000 points for a $ 20 donation, or 1,500 points for a $ 30 donation. The partnership runs until November 2nd.
Odacité serves beauty sleep in a skin-friendly glass
Our skin regenerates naturally overnight and makes bedtime the main time to stock up on nourishing or texturing skin care products before bed. Our latest favorite for a relaxed complexion comes in the morning? The new crème de la nuit from clean beauty brand Odacité ($ 158). The velvety cream formula contains active ingredients of clinical quality such as vitamin C and antioxidant-rich CoQ10 as well as high-performance plant substances (pomegranate, blue-green algae and seaweed). The clinical tests and consumer tests are also worthless: over 86% of the participants saw more hydrated skin immediately after one application. After 28 days, 91% saw healthier looking skin and 78% reported noticeable reductions in fine lines and wrinkles. Shop for crème de la nuit at the detox market.
Starface starts a peeling water
Starface, the leader in pimple patches, added a new skin care product to its breakout fighting product line. The new night exfoliating water ($ 16) is designed to clog pores, soothe redness, and reduce acne scars. It is made from a combination of exfoliating acids (AHA, BHA, and PHAs) and anti-inflammatory niacinamide. Soak a cotton swab on your face with a few pumps of the liquid and gently press it onto clean, dry skin before bed.
The latest offering from Valmont deals with the cleavage
Our cleavage, the delicate area from chin to chest, is one of the first places many of us see the most noticeable signs of aging, but it’s an important area that is often neglected in many skin care programs. The Swiss skin care line Valmont has cutouts in the front and in the middle. The ultra-luxurious treatment called V-Neck Cream ($ 385) contains Valmont’s exclusive blend of five skin-renewing ingredients: Vitamin C (lightening), Fibro-Boost (elasticity and firmness), GAG-Booster (plumping) Desi – Derm (regenerating) and a tailor-made peptide cocktail (wrinkle reducing). Shop the latest in throat moisturizer at Holt Renfrew.
Want more? Check out our round-up of all the new beauty products to hit shelves this month.