A hot off the press capsule collection by Hayley Elsaesser as well as further information on June Ambroses new role at Puma.
Puma appoints fashion-conscious June Ambrose as creative director
Already known as a super stylist – she put Missy Elliott in this chic patent bubble suit – creative director, writer, and costume designer June Ambrose can add another feather to her extremely chic hat after her new role as creative director of Puma. The role is not just about design-related tasks; She will also work with the brand on social impact and equality initiatives. “The connection between style and sport is timeless and it’s something I’ve always wanted to try,” Ambrose said in a statement. “Beyond the collections, it is important to me that the collaboration is based on social impact, and Puma’s work on social justice to empower youth through sport makes them the perfect partner.” The brand is excited too. Adam Petrick, Global Director of Brand and Marketing, says, “June is an icon at the intersection of fashion, music, culture and purpose. The opportunity to bring a person with such talent into the world of sports is unique and we are excited to see how they redefine what it means to create a sportswear collection. “Keep an eye out for Ambrose’s upcoming contributions to the prestigious track and field label, such as an exclusive offer with Puma Hoops and a new Title Nine offer.
Moose Knuckles announced its Canadian expansion plans (and launched a new campaign).
Montreal’s Moose Knuckles are not only selected as singer-songwriter Kehlani and rapper Young Thug as the latest campaign stars for its fall collection, which includes the new Power Puff collection, made up of functional yet stylish jackets like the reversible Syndicate Puffer open in the more stores across Canada in the coming weeks. The Pacific Center in Vancouver and CF Chinook Center in Calgary will be welcoming the iconic outerwear brand this month. Pop-ups will be seen in Winnipeg’s Polo Park and West Edmonton Mall. This number of stores follows the opening of a permanent space at Holt Renfrew’s Square One location. “While many companies have turned the lion’s share of their attention to the digital landscape, we’ve deviated from the pack and backed up our efforts with a smart plan to provide what so many people need right now: space to connect with others “Said Noah Stern, Co-CEO of Moose Knuckles, in a press release. “Whether it is our stationary or pop-up environments, creating physical spaces is a bold decision that is in line with our company’s pioneering approach.”
Hayley Elsaesser has launched a news-focused collection
In honor of National Newspaper Week, Toronto-based designer Hayley Elsaesser unveiled a limited-edition capsule collection called Champion the Truth. The new pieces feature a range of merchandise from t-shirts to tote bags and masks. They contain Elsaesser’s popular “Mouthy” print, as well as the words “News” and “Truth” repeated in different languages. A portion of sales go to Canadian Freedom of Expression Journalists, an organization that, according to its website, “defends and protects the right to freedom of expression in Canada and around the world”. But it was not just this noble mission that inspired Elsaesser to create the capsule, which will be available until the end of the year. Her grandpa was the owner and editor of a British Columbia newspaper.
Nordstrom has partnered with Covenant House
Earlier this week, Nordstrom announced that its give-back label Treasure & Bond will donate a portion of the proceeds to Toronto’s Covenant House. The Made in Seattle brand has partnered with the youth-focused agency and worked with US groups such as New York’s Ali Forney Center and The Night Ministry in Chicago. Josie do Rego, Director of Development and Communication at Covenant House, said in a statement of the news: “With Nordstrom’s support, we can continue to help youth who are homeless, trafficked or at risk regain control of their lives and a life build better future. “
Outdoor Voices is now shipping to Canada
If you’ve been waiting to get your hands on activewear items from Outdoor Voices, like a cozy Nimbus 1/4 zip top or the best-selling Sunday sweatpants, now is your chance. The Texas-based brand just launched unrestricted shipping to Canada. Bonus: New customers of the label, which include Olivia Wilde and Harry Styles, also receive $ 10 off purchases of $ 100 or more.
The Canadian retailer Le Château has a new customer rewards program
Fans of the legendary Quebecois brand Le Château will be pampered this Halloween season as the brand launched its VIP Rewards Pour Vous program last Wednesday. “We wanted to reward our customers for continuing to choose Le Château as their travel destination,” said Franco Rocchi, Executive Vice President of Le Château, in a press release. “The introduction of VIP Rewards Pour Vous celebrates our heritage and is part of our ongoing digital evolution that gives customers back in store and online.” As an expanded version of the existing VIP program, the perks include a $ 15 voucher for 150 points each, early access to new collections, and much more to be announced shortly (like free shipping on VIP transactions over $ 150) .
Check out other fashion events this week:
Crocs launches a clog designed by Jusin Bieber
The Mayer brand from Toronto presented their Local Lover collection. Part of the sales went to the Uplift Kitchen food service
Prada made its debut at a new pop-up in Vancouver with Re-Nylon RTW and shoes