Hiring a telemarketer is a business strategy that an insurance agent can explore where the telemarketer has to guarantee appointments and the insurance agent focuses his time exclusively on appointments and writing questions.
Telemarketing can be an extremely efficient and inexpensive way of acquiring business if used correctly. It should be a carefully planned activity to ensure that your strategies and tactics are accurate.
In addition to scheduling appointments, a telemarketer can help interested prospective customers get news from the insurance agent. The insurance agent can therefore focus on sales without the emotional baggage caused by tons of cold calling.
Here are some tips that can help telemarketing work better for you:
(a) Master the art first
Go through the telemarketing process and be really good at it, only then will you have the experience and expertise to effectively hire and train a telemarketer. This is important if you want to get the best results from the telemarketing service.
(b) Use a tried and tested script
A telemarketer has only a few seconds to make a good impression. Once you are sure you have the right script that you can use to produce the desired results, you can train the telemarketer on how to use the script tactically, especially when handling waste.
(c) Selection criteria
You can consider hiring telemarketing with a sales background. They are able to get the job done quickly and smoothly. Telemarketing is not for the faint hearted, it is possible to go through some basic call scenarios in order to judge their ability to manage stress.
(d) adherence to the regulation
Study the laws that govern telemarketing activities in the area where you manage your business. Find out if “Don’t call the list” is applicable. Make sure your phone book has been rubbed “Don’t call list”.
(e) Lists of reports
If you decide to buy a list of potential customers, you could buy from a reliable source that offers you the target market on which you like to focus your energies. Buying “free” lists can frustrate yourself and your telemarketing.
(f) Pay Rate and incentive scheme
Telemarketing is paid every hour plus the bonus. A competitive salary and reward can ensure that you hire expert and dedicated telemarketers who in turn will do their best to make quality appointments for you.
(g) CRM system
Choose a CRM system that can bypass your voicemail and connect potential customers to telemarketing as soon as potential customers pick up the phone. It is annoying for potential customers to listen to robotic-sounding automatic dialers.
You can consider outsourcing. You can contact a telemarketing service provider that specializes in your service or product. For offshore services, assess the telemarketing skills of understanding the English language.
The telemarketing service can give your company a competitive advantage by allowing you to focus on your main activities. Strategic integration of the telemarketing service into your business can help you significantly increase your sales and profits.