When it comes to intimates for women, lingerie is a must-have wardrobe item for the modern lady. These lingerie brands make sexy intimate apparel and are known for their classy designs, high-quality materials, comfortable fit and excellent support. When shopping around, finding the best lingerie that makes you look and feel cute can be a daunting task.
If you’re struggling to find cute lingerie, the best companies offer amazing bras, panties, teddies, corsets and undergarments that will take your sex appeal to the next level.
Whether you’re planning a hot night and need a sultry set or just need comfortable intimates for everyday wear, there are several great lingerie brands to consider. Some women will want cute lace underwear and bras for an elegant look, while others may prefer sexy lingerie for a sultry vibe that will drive their partner wild.
With so many different names on the market, it can be a challenge finding the perfect lingerie that will complement your shape and size.
To inspire your search, we’ve compiled a list of the best lingerie brands. From Agent Provocateur to La Perla, explore these popular companies to find sexy lingerie and intimate apparel.
Best Lingerie Brands
Best Lingerie Brands
Agent Provocateur is one of the most popular lingerie brands in the world and has become known for its luxury bras, underwear, corsets and sexy intimates. True to its name, this iconic designer makes provocative and alluring pieces that help women embrace their natural beauty. The company is best-known for designing racy corsets that highlight the female form, but you’ll also find beautiful garter belts, lace thongs, classic bras, and chemises in its catalog that make women of every shape and size feel effortlessly beautiful. Whether you want to spice things up for a special occasion or add a few daring items to your closet, you’ll want to shop around at Agent Provocateur for comfortable and seductive items.
Bluebella has become one of the best lingerie brands in the world with a gorgeous collection of fashionable and sexy lingerie. Understanding that your intimate apparel may never be seen, founder Emily Bendell aims to empower women with striking designs that are modern, sassy, innovative and fully-focused on the female gaze. The company conceptualizes and releases four collections a year that draw influence from current trends. They also stock a selection of comfortable staples like cotton briefs and push-up bras that will make you feel sexy and supported.
As a top-rated brand, CUUP is a lingerie designer that’s been taking the world by storm with beautiful bras, panties and swimwear. Aiming to redefine how women look and feel in their underwear, the company boasts a virtual fitting service that promises to perfectly shape your curves without hiding them. Its mission is to allow women of all sizes to feel comfortable by providing clean silhouettes that are modeled on real bodies. Their focus is on minimalistic and streamlined designs, but they also offer rich patterns and bold hues in their Curated Color line. Using high-performance fabrics that feel luxurious against the skin, CUUP is a brand that perfectly blends functionality with fashion.
Parade is a US-based underwear brand that champions the use of sustainable fabrics with an extremely soft skin feel. The company was formed by Cami Téllez in 2019 after she found herself disillusioned by the lingerie industry’s failure to be inclusive. As a result, each design is fun and made with vibrant colors in various sizes, making it appealing to Gen Z buyers and anyone who values self-expression and inclusivity. Throw in the use of sweat-wicking materials, FSC-certified viscose and sustainable cotton, and you have a brand that’s as committed to female comfort as it is to the environment.
For Love & Lemons
For Love & Lemons is a fashion and lingerie brand that believes in the importance of confidence, femininity and freedom of expression. Founders Laura Hall and Gillian Rose Kern handpick each silhouette themselves, and shoppers can expect everything from bright patterned panties to seductive lace bras to make an appearance in each new collection. The pieces tend to be playful and feminine and incorporate cute details like cutouts, bows, and embroidery. As an eco-friendly company, For Love & Lemons produces its garments in only two countries and always uses leftover trims to reduce its carbon footprint.
Eberjey is a popular lingerie brand that combines durable materials with classic feminine designs. Co-founders Mariela Rovito and Ali Mejia created this brand back in 1996 when the market was dominated by the male gaze. Believing that women should be able to rock pieces that made them feel confident, the two women created a line of sensual but functional underwear, pajamas, and teddies that always kept comfort at the fore. The brand is on a mission to reduce its environmental impact and uses sustainable textiles or renewable sources whenever it can.
Lovehoney is a British retailer that specializes in lingerie and erotic gifts. The sets are designed to be daring and typically feature bold straps, bows, lace and leather details for ultimate sex appeal. Women looking to dial things up in the bedroom can even browse the online catalog for crotchless garments, garter belts and roleplay outfits. Regardless of whether you’re shopping for honeymoon gear or simply want to spice up date night, Lovehoney will help you find your perfect match.
Cacique is an affordable lingerie brand that offers cute and comfortable designs, making it the best size-inclusive option on the market. The company ensures that no woman feels left out with a large selection of bras, panties, balconettes and chemises that promise to be instant confidence-boosters. Although intimates are the focus, you’ll also find a selection of comfortable loungewear, swimwear and shapewear staples to elevate your look year-round.
La Perla is an Italian luxury lifestyle company that has been impressing women with its fresh and delicate designs since 1954. The brand has always prided itself on adapting to current trends and draws on everything from the free-and-easy sexual freedom of the 1970s to the understated glamor of the modern-day woman. Selling an impressive range of casual slips, chemises, bras and panties, La Perla remains synonymous with quality, sophistication and elegance.
Cosabella is an international fashion brand that sells high-quality lingerie inspired by modern women. The company was founded by husband-and-wife team Valeria and Ugo Campello in 1983 and both founders pride themselves on infusing all designs with a sense of passion, creativity and luxury. Every garment is handcrafted in Italy using luxurious materials that effortlessly mold to the body for a superior fit. As a single thong can take up to 10 hours to produce, Cosabella never cuts corners when it comes to quality and attention to detail.
Soma is a quality undergarments brand that was created to offer women cute and comfortable lingerie that made them feel sexy and empowered. This designer boasts panties that stay put without sliding down, bras that feel lightweight without looking ugly and an incredibly soft sleepwear range. In addition to offering a custom fitting service and flattering designs, the designer aims to support victims fleeing domestic abuse with its Soma Bra Donation program which has provided over a million bras to women in need.
Hanky Panky has been around since 1977 and it’s garnered a reputation for being one of the most reliable brands on the market when it comes to style, comfort and durability. Not only does it use soft Supima cotton for a gorgeous skin feel, but the company uses more stitches per inch than direct competitors for a higher-quality fit that’s built to last. Hanky Panky has appeared in the Undie Awards Hall of Fame countless times and seamlessly balances a feminine aesthetic with unbeatable comfort.
Intimissimi is an Italian clothing and lingerie line that has been making a name for itself on the global stage with high-quality bras, briefs and nightwear. The brand oozes classic Italian glamor and everything from its Gioia push-up bra to Brazilian briefs is designed to turn heads. Offering light padding and supportive underwiring across most of its bras, you’ll get an ideal amount of support without any uncomfortable digging or sliding.
Auden is an American lingerie brand owned by Target that’s renowned for its affordable and ultra-comfortable basics. In its extensive catalog, you’ll find a selection of high-cut underwear, cotton panties and feminine lace bralettes in over 50 unique styles. Stocking undies that range from XS to 4X and bras between 32AA and 46G, almost every woman will be able to find comfortable sets that fit them like a glove.
Thistle and Spire
Thistle and Spire is a female-founded lingerie brand that started its life in Brooklyn in 2015. The company was designed to challenge the current status quo in the industry, so shoppers can expect to see bold designs, edgy cutouts and daring one-pieces making an appearance. Although the underwear from Thistle and Spire is undeniably gorgeous, the brand aims to support all customers with unbeatable support, structure and inclusivity that doesn’t discriminate based on size, race or gender.
Calvin Klein is an iconic American fashion brand that offers stylish basics and instantly recognizable underwear. While the aesthetic is minimalist, the company designs a high-end collection that features fresh and exciting pieces. When you’re looking for comfortable and stylish lingerie, you’ll find a selection of sexy and low-maintenance options that are perfect for any occasion. These intimates are adorned with the CK logo at various points across the snug band to indicate the designer name. Selling undergarments made to flatter the female form while remaining breathable, you’ll want to check out Calvin Klein.
Kiki de Montparnasse
Kiki de Montparnasse is a luxury fashion, lifestyle and lingerie brand that was established in 2005. The company stocks a selection of ornate ready-to-wear, swimwear and athleisure pieces but has become popular for selling high-quality bras, panties and garters. All pieces are inspired by classic French elegance and incorporate luxurious materials like stretch silk, premium lace and pearls for an undeniably upscale look. Whether you’re in the market for a playful thong, sensual balconette bra or a beaded garter belt, there’s bound to be something at Kiki de Montparnasse that tickles your fancy.
Thirdlove is an American lingerie brand that is the brainchild of founders Heidi Zak and David Spektor. The name refers to a checklist that all women should refer to before purchasing underwear and covers the trifecta of style, fit and comfort. Although Heidi and David scrutinize every product before it hits the market, the company has a generous “try-before-you-buy” policy in place to prevent post-purchase regret from setting in. Boasting an impressive size range, comfortable fabrics and functional designs, it’s unsurprising that ThirdLove has a loyal fan base.
Livy is a premium French lingerie label known for producing chic and on-trend designs that fit perfectly. Blending classic silhouettes with contemporary shapes, patterns and colors, founder Lisa Chavy believes strongly in the power of self-expression and individuality. The PARIS line is ideal for women who want sexy and mysterious pieces, while the NEW YORK line is built for those who adore graphic elements and edgy prints. Appealing to the young and urban crowd, Livy manages to be affordable and boundary-breaking without ever losing its luxury feel.
Dora Larsen is a contemporary underwear company that believes in the power of strong shapes and bold color combinations. Founder Georgia Larsen started her career as a buyer in the lingerie industry and was inspired to form her own brand after years of dealing with uncomfortable and unattractive bras. The design team is based in London and produces everything from high-waisted panties to stylish apex bras and sexy plunge designs that speak directly to the female gaze.
Journelle is a luxury lingerie store based in New York City that specializes in stunning bras, elegant teddies and elevated basics. Despite being considered an upscale brand, this female-driven line keeps its prices affordable to drive home the idea that high-quality lingerie is a necessity for any woman. Selling everything from sexy silk sets to feminine lace bras and versatile camisoles, Journelle will help you find fits that make you feel cool and confident.
Lively is a lingerie brand that makes some of the best strapless bras in the industry. While the company has only been around since 2016, founder Michelle Cordeiro Grant has been making waves by blending the classic and chic elements of lingerie, swimwear and activewear to create what she calls “Leisurée”. Although the designer markets its products to all, the bralettes and loungewear were specifically designed for Millennials who struggled to find appropriate and comfortable clothing for working from home. Using quality materials and always aiming to reduce overproduction and wastage in the supply chain, Lively is an exciting business that’s worth checking out.
Bare Necessities offers an impressive range of sizes and styles across its lingerie department, making it one of the most popular picks for women. Not only does the brand offer cup sizes between A and J, but their bra bands go up to a size 50 for a snug and seamless fit. If you’re not sure where to start when it comes to style or structure, the company has a dedicated team of Bra Fit Experts that will give you complimentary advice and personal shopping assistance by phone or in-store.
AvidLove is an Instagram-based e-commerce retailer known for its super-sexy lingerie and roleplay outfits. The brand incorporates lace and leather accents into most of its pieces, but you can also pick up soft silk chemises if you’re prioritizing comfort. Whether you need a ravishing pair of thigh-highs or want to take date night to new levels with a cheeky schoolgirl costume, you’re bound to find something at AvidLove that turns up the heat.
Skims is a popular American shapewear and clothing brand that offers an impressive range of loungewear, sleepwear and underwear for women. Founded by Kim Kardashian and Jens Grede, the company is focused on creating technical shapewear that effortlessly conforms to the body while blurring imperfections. Designed to enhance, tone and lift, Skims is an amazing lingerie brand that will have you red-carpet ready in no time.
Spanx is an American underwear manufacturer that first burst onto the scene in 2000. It was created by Sara Blakely, who realized that she didn’t have the ideal undergarments to hand that would give her a smooth and polished look under clothing. The brand is well-known for its iconic shapewear, but it’s also a top supplier of bras, panties, slips and activewear that promises to support you in all the right places. Giving women the confidence to wear skin-tight clothing, leather pants and everything in-between, a pair of Spanx will have you ready to tackle any event with style.
Adore Me is a New York-based lingerie brand that believes women of every size deserve to feel beautiful. The brand is regarded for its bold and feminine designs but has become known for being the first underwear company on the market to champion inclusive sizing between XS and 4XL. All designs are planned 12 to 24 months in advance, giving the design team optimal time to craft thoughtful, perfectly fitted bras and panties that hug the body. In recent years, Adore Me has also become more sustainable and uses everything from organic cotton to recycled nylon to reduce its carbon footprint.
Maison Close is a retail apparel and fashion brand that specializes in high-end lingerie that exudes elegance. Not only was the brand crowned Boudoir Brand of the Year in 2013, but it’s been rocked by celebrities like Kate Moss, Cara Delevingne and Rihanna over the years. Those who want a cozy and comfortable fit will appreciate the Bande à Part collection, while women looking for effortless sex appeal will appreciate the barely-there L’amoureuse line. Offering everything from gorgeous garters to feminine basics, Maison Close promises to appeal to all.
Commando is a lingerie company that creates gorgeous, feminine designs that feel like a second skin. The brand is known for its signature seamless bottoms, which are crafted from a buttery microfiber material that never pinches or pulls. Although you won’t find radical designs or sexy plunge bras here, Commando keeps all clothing line-free and ensures you won’t have to deal with any uncomfortable digs or marks.
Wacoal Lingerie is an underwear company that puts quality craftsmanship and superior fits above all else. The brand is regarded for its sports bras, starter bras and minimizers, but the jewel in the crown is its shapewear. Made with lightweight fabrics that remain invisible under clothing, you can grab control briefs and adjustable shaping dresses that will make your dream figure a reality.
Aerie is an affordable intimate apparel and lifestyle retailer that has made its mark on the industry with playful bralettes, versatile multiway designs and a selection of no-show thongs. The brand prides itself on a no-nonsense approach to underwear and excels at creating high-waisted panties and unlined bras that are highly breathable. Whether you’re a fan of boy shorts, thongs, push-up bras or cozy bralettes, you’re bound to find something in Aerie’s extensive catalog that you can’t wait to purchase.
Bonds is an Australian fashion brand that sells nightwear, underwear and comfortable loungewear for all. This humble company began its life back in 1915 and originally manufactured women’s hosiery. Although you’ll still find some hosiery in its catalog, the brand is now better known for comfortable G-strings, full briefs and revolutionary period pants that keep you bone dry thanks to an innovative leak-proof design. Aiming to be inclusive of all sizes, ages and genders, Bonds is the place to be for everything from cozy basics to sexy special occasion pieces.
Chantelle is a French lingerie brand that has over 145 years of experience under its belt. The mission statement is all about innovation and creativity, so women can expect everything from minimalist panties to intricate lace bras to make an appearance in the catalog. Their products are undeniably impressive, but it’s the commitment to sustainability and excellent customer service that make the company worth supporting.
Nico is a lingerie maker that believes in the power of minimalism and subtle elegance. Based in Australia, the company draws influence from the country’s rich fashion landscape to produce luxurious underwear with clean lines and sleek silhouettes. The Lenzing Modal, Tencel-Modal and recycled cotton used in each undergarment are incredibly soft, and each material helps the company to avoid unnecessary pollution. Whether you’re looking for the barely-there feel of the Triangle Bra or need the shape and lift from their iconic Underwire Bra, this eco-friendly brand has got you covered.
Myla is a London-based lingerie brand that has built a loyal consumer base since launching in the 1990s. Unlike competing companies, Myla believes that women aren’t usually looking for one thing when it comes to their underwear. Instead, they’re looking for something that blends function, fashion and fanciness. The design team is aware that no two bodies are the same, and always uses luxurious fabrics like French Leavers lace, stretch silk and delicate tulle to create the finest products. As the company uses a delicate color palette of pastels, pinks and whites, Myla is perfect for women who want to feel pretty and feminine.
Savage X Fenty
Savage X Fenty is a popular lingerie company owned by pop star Rihanna that offers a wide range of size and gender-inclusive pieces designed to make women feel confident in their own skin. Despite being one of the more affordable brands on the market, the company never falters when it comes to fit or quality and boasts sizes that go up to 44DDD and 3X. Believing that everyone deserves to feel fun, sexy and fearless in their underwear, Savage X Fenty stocks everything from daring bodysuits to relaxed basics that perfectly mold to the body.
Yasmine Eslami is a Parisian lingerie and swimwear brand that strikes an ideal balance between style, femininity and comfort. This eponymous brand believes in the power of simplicity, and largely works with sheer and skin-toned materials that highlight a woman’s natural beauty. Selling everything from delicate unwired bras to daring plunge varieties, all women can meet their perfect match with this back-to-basics brand.
Fleur du Mal
Fleur du Mal is a lingerie company that prides itself on designing provocative pieces that are made to be seen. Founder Jennifer Zuccarini created Fleur du Mal in 2012 to make women feel powerful when dressed or undressed, so shoppers should expect to find luxury materials like French lace and high-quality silks in each piece. Every item from this brand is fashion-forward and incorporates bold patterns, luxury materials, and delicate embroidery that promise to boost your confidence when dancing around your apartment or strutting down the street.
Based in Austria, Wolford is a textile manufacturer known for producing neutral-toned underwear that fits perfectly. The brand started as a luxury silk and rayon stocking manufacturer in the 1950s, but it now focuses on stunning intimates that are stylish, practical and designed to flatter the female form. Whether you’re searching for compressive undergarments that will hold you in without being suffocating or want an everyday bra that feels light against the skin, Wolford has got you covered.
Maison Lejaby is a French lingerie brand that has been producing elegant undergarments and corsetry since 1930. Drawing influence from Parisian sophistication and classic French craftsmanship, each collection combines high-end materials with expert construction to create the most luxurious products possible. Each bra is composed of 30 to 50 different elements and is assembled by specialists in-house. With each piece perfectly molding to the female body with precision cuts and perfect tailoring, Maison Lejaby is a successful global fashion house that shows no signs of slowing down.
Thinx is an innovative feminine hygiene company that has been setting trends with its signature period pants. Its accurate online quiz will match you up with your ideal pants, and each pair is heavy-duty enough to replace typical pads and tampons for a fuss-free and comfortable day-to-day experience. Unlike competing brands, Thinx stocks a selection of adorable prints and patterns, proving that you needn’t sacrifice style to keep your flow under control.
Coco de Mer
Coco de Mer is a popular retailer of sex toys, erotic books and alluring underwear. The brand has become known for its sensual designs and use of fine silks, and its extensive catalog includes everything from casual t-shirt bras to seductive satin pieces that feel beautifully soft against the skin. If you’re looking for something with more lift, their alluring plunge bras are bound to fit the bill.
Love Stories is a lingerie maker designed by women who believe in the power of mixing and matching. From bralettes to briefs, you can pick up a few matching sets from this retailer, but founder Marloes Hoedeman has made it her mission to encourage mismatching colors, patterns and prints across the entire collection. Not only can you find an impressive range of sizes, but the brand is committed to removing comfortable underwiring and supporting the planet by using recycled yarns and biodegradable packaging for all orders.
Harper Wilde is an online bra startup that began its life in Los Angeles in 2016. Created by Jenna Kerner and Jane Fisher, the brand seeks to “take the B.S out of bra shopping” by providing an at-home try-on service, free returns and a small range of classic bras. Believing that women don’t want endless options when it comes to lingerie, Harper Wilde has perfected its lightly lined basic bra, a push-up bra and a casual strapless bra. Expertly engineered for comfort and available in an impressive range of skin tones, this innovative brand proves that finding the perfect bra needn’t be a drag.
I.D. Sarrieri is a premium lingerie and swimwear designer that encourages women to feel empowered and sexy in their own skin. The brand releases new and eclectic designs each season, and shoppers can browse the floor-length chemises, corseted bodices or gorgeous lace bras for their ideal match. Although an item from I.D. Sarrieri never comes cheap, the use of materials like Chantilly lace and Swarovski crystals makes the higher price tag feel justified.
Simone Pérèle is a lingerie brand that was established by a corset-maker of the same name back in 1948. True to its heritage, the company focuses on sultry and creative designs that draw attention to a woman’s natural curves. Each bra offers unparalleled support, while the panties are made with luxurious materials for the ultimate in comfort and sophistication. Depending on your taste, you can keep things cool with silver tones and classic blacks or dial things up with a bold red that’s dripping with elegant lace.
Versace is a luxury fashion house that designs radical clothing and accessories, but the brand also offers a range of boldly printed briefs, bralettes and tights for modern women. Most pieces feature the iconic Medusa head logo for high-end appeal, but the structure of each item is simple and functional. For ultimate bragging rights, consider purchasing the Borocco Print Silk Pajamas or the dressing gown that will take rest days to new heights.
Natori is a women’s lingerie and clothing company that specializes in contemporary intimates for every occasion. The brand has a simple approach that focuses on form and feel, forgoing vibrant colors, excessive lace and bold patterns. These intimate garments are soft and provide enough compression and support to make wearing even the tightest clothing feel like a breeze. Whether you’re on the hunt for full-coverage briefs, slinky thongs, or shaping shorts, Natori will have you looking cute and confident.
Araks is a sustainable lingerie line that believes in creating pieces that remain fashionable season after season. The brand focuses on using vibrant colors and fascinating textures, and the team is committed to depicting women without filters or photoshop on their site for an authentic feel. All collections are produced in New York, which helps the brand support local business, reduce its environmental impact and keep tabs on fair treatment practices at every stage of the production process.
Founded in 1988, On Gossamer is an American lingerie brand known for its high-end essentials and seamless silhouettes. While the company believes that underwear should be seen when it’s appropriate, they pride themselves on creating stunning curves that are completely invisible under clothing. Whether you’re on the hunt for a luxury lace chemise or need a set of seamless thongs that are undetectable under a bodycon dress, On Gossamer is a reliable pick for any woman who values quality.