What are black-owned beauty brands and why should we support them?
According to a recent study, black-owned beauty brands make up only 2% of the industry. However, these brands are doing big business. In fact, they are expected to generate $7.5 billion in sales by 2024. So why aren’t there more black-owned beauty brands? One reason is that the industry is dominated by a few large companies. These companies have the capital to invest in marketing and advertising, which gives them a significant advantage over smaller brands.
Another reason is that black-owned beauty brands often have difficulty getting shelf space in stores. As a result, they are often forced to sell their products online, which can be less profitable. Despite these challenges, black-owned beauty brands are thriving. Thanks to social media and word-of-mouth marketing, these brands are reaching a wider audience than ever before. And as more consumers become aware of the importance of supporting black-owned businesses, it’s likely that even more black-owned beauty brands will emerge in the years to come.
The top 10 black-owned beauty brands to watch in 2022
As the beauty industry continues to grow, more and more black-owned brands are making a name for themselves. From skincare and haircare to makeup and fragrance, these brands are creating products that are tailored to the unique needs of black women. Here are 10 black-owned beauty brands to watch in 2022:
1. Alala Skincare: This brand offers a range of skincare products that are designed to nourish and revitalize the skin.
2. COCOBeauty: COCOBeauty is a makeup brand that specializes in foundation shades for women of color.
3. Julep Beauty: Julep Beauty creates multitasking makeup products that can be used on the go.
4. Mented Cosmetics: Mented Cosmetics is a lipstick brand that offers a wide range of colors for every skin tone.
5. The Lip Bar: The Lip Bar is a cruelty-free lipstick brand with bold, vibrant colors.
6. hairBunni: hairBunni is a hair care brand that offers products specifically for natural hair.
7. The Afro Hair & Skin Co.: The Afro Hair & Skin Co. creates products that are designed to moisturize and protect afro-textured hair.
8. Ashley Stewart Beauty: Ashley Stewart Beauty is a cosmetics brand that caters to plus-size women.
9. Brown Girl Jane: Brown Girl Jane is a natural beauty brand that specializes in body care products.
10. Iman Cosmetics: Iman Cosmetics is a makeup brand for women of all skin tones and ethnicities.
How to find black-owned beauty products near you
There’s no doubt that the beauty industry is booming. According to Statista, the global cosmetics market is expected to reach over $800 billion by 2025. And while this growth is good news for the industry, it’s not necessarily translating into more opportunities for black-owned businesses. In fact, according to a recent report from Combs Enterprises, only 1% of beauty companies are owned by African Americans. But despite these challenging odds, there are a number of black-owned beauty brands making waves in the industry.
If you’re looking for black-owned beauty products near you, there are a few ways to find them. One option is to search online retailers like Amazon and Target, which have dedicated sections for black-owned businesses. You can also check out specialty beauty stores like Sephora and Ulta, which have started carrying more products from black-owned brands in recent years. Finally, don’t forget to support your local beauty businesses! Many cities have black-owned salons and spas that offer a wide range of services and products. By patronizing these businesses, you can help to promote the growth of black-owned businesses in the beauty industry.
The benefits of using black-owned beauty brands
When it comes to beauty, there is no one-size-fits-all solution. Everyone has their own unique needs and preferences, and that’s why it’s so important to have a variety of different brands to choose from. This is especially true for black-owned beauty brands, which offer an important alternative to the mainstream beauty industry.
Black-owned brands are often created with darker skin tones in mind, and they offer a wide range of products that cater to a variety of different needs. In addition, black-owned brands are frequently more affordable than their mainstream counterparts, making them a great option for budget-conscious shoppers. But perhaps the most important benefit of black-owned beauty brands is that they help to promote diversity and inclusion in the beauty industry. By supporting these brands, we can help create a more inclusive industry that celebrates all types of beauty.
How to start your own black-owned beauty brand
The beauty industry is a multi-billion dollar industry, and black-owned beauty brands are finally getting their due attention. If you’ve ever thought about starting your own black-owned beauty brand, now is the time. Here are a few tips to get you started:
1. Know your niche. What type of products do you want to produce? What need are you trying to fill in the market? Do your research and make sure there’s a demand for your products.
2. Find a manufacturer. Once you know what type of products you want to produce, you’ll need to find a manufacturer who can produce them to your specifications. If you’re not familiar with the manufacturing process, it’s important to do your homework and find a reputable company that can produce high-quality products.
3. Develop a marketing strategy. How are you going to get the word out about your brand? Who is your target market? What platforms will you use to reach them? Developing a well-thought-out marketing strategy is key to the success of any business, and black-owned beauty brands are no exception.
4. Have realistic financial expectations. Starting any business requires a significant investment of time and money, and black-owned beauty brands are no different. Make sure you have a solid financial plan in place before launching your business.
With these tips in mind, you’ll be well on your way to starting your own successful black-owned beauty brand.
Black-Owned Beauty Brands
Mented Cosmetics is one of the best black beauty brands on the market right now and was founded in 2017 by Amanda E. Johnson and K.J Miller. Before starting this makeup company, these entrepreneurial black women found themselves limited by the cosmetics available. Believing that every woman has the right to own a true nude lipstick, they set out to create a diverse and original brand that caters to all skin tones. The brand has designed a full line of foundation sticks, eyeshadows, nail polishes, blushes, lip liners, and lipsticks for darker skin tones.
Their Semi-Matte Lipstick range is available in nine deep shades and beautifully enhances multi-hued lips. Each product is made in the USA and promises to be non-toxic, vegan, paraben-free and cruelty-free.
Hyper Skin is a Black-owned beauty brand that understands the unique skincare issues facing women of color. Hyperpigmentation is one of the most common skincare concerns among women of color. After much experimentation and testing, the company has perfected its formulas to tackle hyperpigmentation in a gentle yet effective way.
The brand’s Hyper Clear Brightening Clearing Vitamin C Serum is packed with Vitamin C and E to dramatically improve dark spots, reduce inflammation, hydrate skin, and get rid of blemishes. Fruit enzymes, bearberry, turmeric and kojic acid also work to protect skin from environmental stressors.
Renowned for eclectic eyeshadows and beautiful setting powders for darker skin tones, Juvia’s Place is a beauty brand worth knowing. Founded by Chichi Eburu, the brand has strong, Nigerian roots which are reflected in each product’s packaging. The company offers an impressive range of shades across its complexion products, and the eyeshadows are all highly pigmented for a vibrant look.
The I Am Magic Velvety Matte Foundation offers 42 shades to customers, ranging from the lightest Marisol to the deepest Sudan. Among the brand’s many bestsellers is the sultry Nubian Eyeshadow Palette. Dubbed the essential nude eyeshadow palette for both dark and light skin, it features a flattering mix of creamy mattes and striking shimmers.
The Lip Bar
Melissa Butler took a leap of faith back in 2012 when she founded The Lip Bar, a cosmetics brand that aims to serve all women and their beauty needs. She wished to challenge the beauty standard of the time, believing that a lack of inclusivity in the industry was holding back women of color. Using powerhouse ingredients such as shea butter and hyaluronic acid, products from The Lip Bar are as comfortable to wear as they are easy to use.
For the perfect pout, The Lip Bar’s Liquid Matte Lipstick is a beautiful choice. Gliding on like a gloss but appearing matte, it lasts all day without drying out your lips.
Pattern Beauty was created by the actress and musician Tracee Ellis Ross. She found that women of color who had textured hair struggled to keep their hair healthy, as most mainstream brands catered to more typical hair. Recognizing that beautiful, nourished hair was something that all women should be able to achieve, she founded Pattern Beauty.
The company’s beauty products work well on coiled, curly and tight hair, but their most popular product is the Leave-In Conditioner. For excellent hair care, this moisturizing product revives even the driest curls for a healthy scalp and manageable hair.
Uoma believes that true beauty is all about having the courage to be yourself. The brand’s founder and CEO Sharon Chuter learned the industry at L’Oreal, Revlon and Benefit Cosmetics before leaving these companies to start her own. Meaning beautiful, Uoma aims to provide every tool and product a woman needs to create a complete makeup look.
Available in 51 shades and 6 custom formulas, the Say What?! Foundation is one of the most popular beauty products on the market for black women. Designed to offer vibrant and long-lasting coverage, this versatile and high-quality foundation is a fan favorite you’ll love!
Coloured Raine Cosmetics
Coloured Raine Cosmetics is a cosmetics company focused on providing bright and colorful makeup products for all skin tones. Aside from producing some of the creamiest eyeshadows on the market, this Black-owned beauty brand also sells high-quality face and lip products. Unique and versatile, this makeup line invents shades and undertone ranges that are diverse enough to help you create any look you want.
The bronzers from Colored Raine Cosmetics are must-have items. Available in deep and warm shades, the buttery formula glides on like silk for an airbrushed finish.
Founded over 25 years ago, Black Opal directly caters to women of color with its unique shades and formulas. Acquired by Desirée Rogers and Cheryl Mayberry McKissack in 2019, the ethos of the company has remained the same over the years; that women should feel positive, proud and powerful in their own skin. With its customers in mind, all makeup and skincare products are cruelty-free and designed to support your current beauty regimen.
Black Opal’s shade range is enviable, and each foundation product offers seamless coverage with minimal streaking. If you have dark spots and need a quality base, experiment with Black Opal’s True Color Skin Perfecting Stick Foundation. This creamy product comes in 19 shades, uses innovative technology to adjust to your skin tone, and can also act as the perfect contour to sculpt your look.
IMAN is a cosmetics company that aims to give women of color products that work seamlessly with their complexions. Launched in 1994 by model Iman Abdulmajid, the brand was born from a personal struggle as she was often forced to bring her own foundation to photoshoots.
IMAN is best known for its foundation formulations, with its Luxury Concealing Foundation being a particular favorite among users. Available in 16 shades and designed to perfectly conceal blemishes and dark circles, it remains a bestseller. Packed with licorice, grapeseed, and pomegranate antioxidant extracts, the formula also soothes as it settles.
Ace Beaute is a cruelty-free brand that made a name for itself by offering quality false eyelashes. Founded by Niye Attang, this edgy cosmetics brand has now expanded to include eye shadows, brushes, press-on nails and lip liners. Attang preaches inclusivity for all genders, races and classes, believing that no person should be left out when it comes to enjoying makeup.
Ace Beaute’s Flair Palette is ideal for those who love to experiment with color. Featuring a collection of bold mattes and shimmers, this finely milled palette offers excellent color payoff to those who dare to be different.
Pat McGrath Labs
Pat McGrath Labs is a brand known for its bold colors, silky eyeshadows and iconic packaging. Deemed by many to be the “Mother of Makeup”, British makeup artist Pat McGrath continues to make strides in the makeup world with her diverse campaigns and outlandish products.
Pat McGrath’s products may not always be suitable for everyday looks due to their bold shades and shimmers, but items such as the Mothership V: Bronze Seduction Palette and Mothership I: Subliminal Palette guarantee incredible looks. Made using all-natural ingredients, this eyeshadow is free of sulfates, parabens, formaldehyde, and other harmful chemicals. For those seeking a more subtle product, the Skin Fetish Duo highlighter gives an ethereal lit-from-within glow.
Offering women everything from the cult favorite Lip Whip glosses to gorgeously creamy foundations and highlighters, Beauty Bakerie remains one of the most appealing Black-owned beauty brands on the market.
The recently released Cake Mix Foundation is available in 58 shades and offers both light and dark-skinned women a plethora of shades to choose from. The brand is also fully vegan and cruelty-free, which is always a bonus!
BeautyStat originally started as a popular blog run by cosmetic chemist Rob Robinson, who has long been deemed a voice of reason in the beauty industry. The company focuses on performance and quality, and Robinson will only release formulas that he deems effective and long-lasting.
BeautyStat’s Universal C Skin Refiner delivers a smooth, radiant and even complexion for women of color. Designed with 20% Vitamin C for optimal results, this lightweight product battles skin texture and dullness in a flash to minimize dark spots and offer a healthy natural shine.
TPH by Taraji
Created by actress Taraji P. Henson, TPH by Taraji recognizes the importance of scalp health for black women. With elegant packaging, the company’s scalp care products are the perfect choice for any woman with braids, natural hair or curly hair. With a mission to be fully inclusive, the brand makes quality products that are suitable for all women.
For sumptuous locks, use the Master Cleanse. Made with Witch Hazel, Eucalyptus Oil and Tea Tree Oil, this refreshing hair care product dissolves scalp buildup to keep your hair clean, smelling great, and grease-free.
Epara Skincare encourages users to “cocoon” their skin with a veil of moisture. The company was created by Nigerian-born Ozohu Adoh after she struggled to find suitable products for her own body. This luxury skin care brand creates high-end organic beauty products that are made with ethically sourced essential oils, precious botanicals and natural extracts, making each line soft and gentle on the skin.
Epara offers everything from eye serums to rich moisturizers, but its star product is their Cleansing Lotion. Silky smooth and moisturizing, this cleanser reduces hyper-pigmentation while effortlessly removing dirt and grime.
Bevel makes health, beauty and grooming products designed for black men. Tristan Walker started Bevel and Form Beauty with a focus on creating excellent skin, hair and body products for people of color. Aiming to tackle hyperpigmentation and shave-related inflammation, Bevel has released everything from a specially-designed safety razor to soothing shaving creams. The products at Bevel are luxurious, but they are designed to be easy to use and inherently masculine. The company was later acquired by P&G, but Walker continues to run the brand.
The Skin Essentials Bundle is an excellent choice for effortlessly clear skin. The Bevel Face Wash unclogs pores and revitalizes dehydrated skin, while the 2-In-1 Toner tackles ingrown hairs and dark spots without being overly abrasive. Made with natural ingredients such as Witch Hazel, Coconut Water, Tea Tree Oil and Niacinamide, this powerful formula promises to benefit your skin long term.
B.Simone Beauty designs cute lip liners, lipsticks, glosses, mattes and accessories. Although B.Simone is best known for her YouTube work, her cruelty-free makeup brand is equally impressive. Focusing on affordable lip products, the company aims to make high-end formulas accessible to all.
The Lip Mattes are high-performance and beautiful, and come in a range of colors. The inexpensive bundles are a great way to save money and get several amazing products.
Taking a leaf out of the African herbalist book is Dehiya Beauty founded by Dr. Mia Chae Reddy. This Black-owned beauty brand champions diversity and believes that native botanical ingredients should be central to any woman’s skincare and beauty routine. As well as using only ethically sourced cold-pressed argan oil, Dehiya Beauty products are also free of chemicals, artificial fragrances, parabens, phthalates, sodium laurel sulfates, and fillers.
This brand’s Halo Effect highlighter is hard to beat. Available in pale Moon Gold and a deeper Sun Gold, this iridescent product flatters all skin tones. What’s more, it’s packed with antioxidants, so it helps to fight free radicals in the air while you shimmer.
Luv Scrub is a beauty brand that makes an amazing exfoliating product designed for black women. Effective and gentle, this innovative exfoliator is inspired by traditional African skincare routines. If you can grab one, you will see rapid changes in both skin quality and texture, and first-time users will find shaving, moisturizing and body care much easier.
Made entirely of nylon mesh, the Luv Scrub is hygienic and long-lasting, and will remove dead skin while leaving behind a shiny, smooth layer. Marketed as an all-in-one product that is long enough to reach all areas of your back, the Luv Scrub is an excellent replacement for any shower tool you currently have.
After several unpleasant experiences with her daughter’s unruly hair, Ayo Ogun created Soultanicals to make detangling a breeze. The company has created cruelty-free, vegan hair care products that are made with African botanicals for gorgeously moisturized hair and skin. While hair products are the focus, this Black-owned beauty brand is also making waves with amazing body care options such as scrubs, polishes and soaps.
For smooth and manageable hair, try their Chebe-Ginger Supa Deep Conditioner. Perfectly pH balanced, this deep conditioner works hard to moisturize, cleanse, and nourish delicate follicles.
Described as “soul food for the skin”, Pholk Beauty was created by Georgia-born Niambi Cacchioli to provide women of color with affordable skin care. Struggling to find treatments that suited her skin, Cacchioli began to create her own skincare products using ideas from African beauty culture. These black beauty products are all-natural, vegan and made in the United States, ensuring a high-quality production process. Using ingredients like hibiscus oil, moringa and jojoba oil, these lines aim to heal the skin from within.
The Daily Detox Face Wash is famed for its balancing properties and ability to restore healthy skin. Perfect for use post-workout, this powerful cleanser balances inflamed skin and works to prevent ingrown hairs from forming.
Loving Culture was founded back in 2013 by Mary-Andree Ardouin-Gurrier. Realizing that holistic living was more important than her constant use of chemical straighteners and toxic products, she began investigating unique Indian spices to create hair oils and products that were both effective and toxic-free.
Their Revitalizing Hair Oil comprises organic cold-pressed coconut oil, castor oil, organic apricot oil, eucalyptus oil, argan oil, and cayenne pepper extract for a nourishing product that is suitable for all types.
Pear Nova is a popular beauty brand that makes vegan nail lacquers. Since 2012, the company’s collection has taken the industry by storm. Their “5 free” products guarantee that every polish is free from formaldehyde, camphor, toluene, dibutyl Phthalate DBP and formaldehyde resin, allowing you to enjoy beautiful nails without damaging your delicate skin.
When shopping for nail design ideas, the One Piece Wonder Classic Lacquer is a popular color for summer nails, while the Truth Oar Dare Gel offers the perfect date-night red color you’ll love. For those more interested in nail care, the Soak, Scrub & Butter Set will keep your hands and feet pristine.
Undefined Beauty makes popular CBD-infused skincare and makeup products with natural ingredients. Founder Dorian Morris has worked extensively with Sephora, Fenty Beauty and CoverGirl. Dorian strongly believes that beauty should be both environmentally conscious and plant-based, resulting in recipes that use shea butter, jojoba oil, coconut oil and natural fruit extracts.
Made to soothe, brighten and balance skin, Glow Elixir is a beauty serum packed with powerful botanicals that will rejuvenate and moisturize. This antioxidant-rich product also fights free radicals, prevents wrinkles, and minimizes aging.
Oyin Handmade is a beauty company with a full line of natural hair and body care products. In 2001, founder Jamyla Bennu noticed that there were virtually no natural products that catered to women of color. After much experimentation in her own kitchen, Bennu concocted the perfect formulas for textured hair. Most products feature honey as a base ingredient since she found it to be immensely hydrating for dry hair. The brand’s focus is haircare, but they also offer rich moisturizers, lip balms, and natural deodorants.
The Hair Dew Moisturizing Leave-In Hair Lotion is one of the brand’s bestsellers. Packed with castor oil and olive squalene, this nourishing conditioner is touted to bring flexibility back to each strand.
Founded by Kim Roxie, Lamik Beauty is all about helping women feel comfortable in their own skin. What started as a local makeup store in Houston for makeup and eyebrows soon became an international, cruelty-free makeup brand for women of color.
While the brand’s Custom Blend Foundation is ideal for those who struggle to find their perfect shade, the Celebrity Brow Kit is the true game-changer. Designed to rejuvenate brows that have thinned due to stress or post-partum shedding, this easy-to-use brow product is packed with jojoba and castor seed oils for a weightless, satin finish.
As a physician’s assistant in dermatology, Blair Armstrong felt that all women should have access to quality skincare that is both luxurious and effective. Offering everything from body polishes to balms and buffing brushes, these products are designed to reveal healthy skin with little effort. Whether you have dry skin or just want to remove dark spots and blemishes, the company has created multiple skincare lines to address your needs.
The brand’s Supreme Body Balm is the perfect antidote for dry and withered skin. Containing cupuacu butter, shea butter and meadowfoam seed oil, this luxurious balm locks in moisture for up to 72 hours.
Frederick Benjamin Grooming
Frederick Benjamin Grooming makes excellent hair care and grooming products for black men who want high-quality non-toxic options. Started by Michael James, the company uses natural ingredients in its recipes and avoids chemicals and drying alcohols. Great for guys with sensitive skin, these natural oils can help clean and condition the scalp while reducing inflammation and irritation. Each product is made with potent ingredients such as spearmint, clove, hemp seed and nettle, which work together to protect delicate skin.
The brand’s Easy Primer Skin & Beard Oil is a well-designed pre-shave product that will moisturize your skin and allow your razor to glide across your face. Engineered to help you get a close shave, the lightweight formula will keep your skin hydrated while soothing irritation.
Janet and Jo.
Finding herself dissatisfied with the potentially hazardous nail products on the market, Kendra Woolridge decided to take matters into her own hands by creating Janet and Jo. The company’s nail lacquers are vegan, cruelty-free and non-toxic, and come in colors that work with all skin tones. This amazing beauty brand offers a massive collection of polishes that truly look beautiful on black women.
For a pop of color that is stunning, try Launch Party or Block Party. Both shades are vibrant and will lend a touch of excitement to any outfit. For a soft and versatile sheer lacquer, Saved is the brand’s bestselling product and offers a beautiful alternative to nude nails. The stunning pink color complements darker skin and can be opaque when applied and layered.
As an experienced hairstylist and advocate for the natural hair movement, Vernon Francois wanted to create hair care and styling products that would cater to all hair types, especially natural, curly and textured hair. With a full collection of hair products, the company offers shampoos, conditioners, moisture sprays, styling treatments and accessories to help women around the world manage their tresses. Made with only the finest natural oils and botanicals, these products are free from parabens, sulfates and gluten.
For frizz-free, moisturized locks, spritz your hair with the Nourishing Water Mist. Infused with amino acids to repair and strengthen hair, it acts as an ideal styling base.
Nyakio Kamoche Grieco spent years of her childhood having crushed coffee beans rubbed onto her dry skin. After much thought, she felt that these early experiences led her to discover that ancient secrets are often the key to healthy skin. Using only the finest quality ingredients from 13 countries around the world, the company’s products are carefully vetted before release to ensure that only the best formulations make it to market.
The Sweet Almond Cleansing Oil Balm is enriched with sweet almonds from Spain and gently melts away impurities to leave your skin healthy, glowing and moisturized.
Unsun Cosmetics recognizes the importance of sun protection for all. Although there are several sunscreens available on the market, few look natural on women of color due to an unsightly white cast effect. Katonya Breaux decided to create a line of sunscreens for women of color that would not only adequately protect them but look seamless when applied.
The brand’s most popular product is the all-natural Tinted Mineral Sunscreen. Specifically formulated with no chemicals, this product was rated one of the best mineral sunscreens for women of color.
The joint founders of Base Beauty believe skincare a crucial pillar in the beauty world, and that nourished and protected skin is the key to confidence. Aiming to make skincare easy and enjoyable, Base Butter is an up-and-coming brand to keep tabs on.
The brand’s Radiate Face Jelly is a wonderful product that aims to boost the elasticity of your skin with natural botanicals. Containing tea tree extract to disinfect and aloe vera to soothe, this lightweight moisturizer is ideal for women with oily or combination skin.
As the first company to offer clip-ins for natural hair, Kurly Klips has already made a name for itself as one of the most popular black-owned hair care brands. After a disastrous experience with sew-ins that left her with fine, shredded locks, Lana Boone made it her goal to produce clip-in extensions that felt as good as they looked.
While there are many different styles to choose from, the most sought-after clip-in is the Afro Puff. Beautifully replicating hair with natural volume and texture, this gorgeous clip-in attaches itself to your hair with ease for the perfect hairstyle.
After a traumatic visit to the hospital for chemical burns from propylene glycol, Anita Grant vowed never to purchase another product made with harsh ingredients. Grant hatched a daring plan to embrace her natural Afro and leave chemical straightening behind. Working closely with a cosmetic chemist, Grant quickly made a name for herself with natural products which were just as effective as their chemical counterparts.
The Rhassoul Deep Condish Bar is guaranteed to restore moisture to dry hair, seal cuticles and leave hair with a glorious sheen.
Oui The People
Oui The People makes shaving and skin care products engineered using scientific research to ensure performance and quality. Founded in 2015 by Karen Young, the brand started by reimagining the razor blade. From these humble beginnings, the company has grown to offer top-rated body care products, razors, shaving gels and body oils.
For a luxurious post-shave experience, slather on Featherweight Body Gloss and see your skin instantly get hydrate. Designed with rosehip and avocado oils to soothe dry skin and prevent irritation, this product is ideal for women with sensitive skin.
Danessa Myricks Beauty
Danessa Myricks intrinsically understands that makeup is both a confidence booster and a means of artistic expression. After years of using foundations that poorly matched her complexion, she decided to create this amazing makeup brand focused on providing a full line of products. From a vast selection of pigments to all types of cosmetics, the company makes everything you’ll ever need to design your perfect look.
If you want to make a statement, invest in the Colourfix 24-Hour Cream Color sticks. Designed to be long-wearing and versatile, this product is bound to become a staple in your purse. Suitable for use on the eyes, lips and face, you’ll love how it enhances your look.
Bomba Curls is a beauty brand that uses quality natural and organic ingredients to make hair care products that will keep your curls moisturized, conditioned, and beautiful. Hailing from the Dominican Republic, Lulu Cordero understands what it takes to keep curly hair healthy, vibrant, and frizz-free. When she was unable to find suitable products that would keep her curls nourished and easy to manage, she set out to build a company that would address this gap in the market.
Women of color who struggle with dryness and buildup will love the Dominican Forbidden Oil. Infused with nourishing black cumin oil and castor oil, this popular natural product has become a sensation because it actually works and smells great.
Founded by Alicia Scott, Range Beauty was created to tackle diversity in fashion and modeling. With all types of makeup products, including foundations, primers, powders and highlighters, Scott hopes that no woman of color will ever feel forgotten again.
Not only is the brand’s True Intentions Hydrating Foundation available in 21 shades, but it features calendula and cornflower extracts to soothe eczema and acne. Vegan and cruelty-free, this foundation is ideal for conscious consumers.
Beneath Your Mask
Beneath Your Mask believes that beauty should be a sensory experience. The company uses powerful botanicals for their healing properties to create many amazing skin, hair and body care products. With nourishing ingredients for a luxurious feel, the brand focuses on wholesome vegan formulations that are clean and non-toxic.
The Heal Whipped Skin Souffle is a bestseller and works to hydrate and strengthen your skin for maximum health. Featuring anti-bacterial, anti-aging and antioxidant properties in the form of shea butter and essential oils, this miracle cream reduces inflammation, gets rid of stretch marks and protects skin against damaging free radicals.
Latched & Hooked
Latched & Hooked is a black beauty brand that makes hair products for women who like to wear protective hairstyles. The company has designed a full line of non-toxic and affordable synthetic hair products to complement natural hair. While crochet hair braiding always looks phenomenal, the brand understands that the process can be challenging. These stunning hairpieces are textured, pre-curled, and looped to ensure a beautiful look.
The Kai Collection is a fan favorite, but shoppers can also find pre-stretched and non-stretched braids if they would like to change things up. Designed to withstand workouts, seasonal changes and harsh winds, they’re a low-maintenance choice for women of color.
The Crayon Case
The Crayon Case keeps nostalgia alive with kitsch products that hark back to our school days. The brand was founded in 2017 by Raynell Seward, and the brand is known for its colorful palettes and lip products which are designed to look like school stationery. This adorable brand can be found all over Instagram if you’d like to give them a closer look.
Their Matte Book Palette is ideal for both beginner and professional makeup users. Offering 26 colors, the bold and neutral shades that feature in the Matte Book Palette are unbeatable.
Salt Spray Soap Co.
Salt Spray Soap Co. is home to gorgeous scrubs, soaps and balms which are designed to nourish the skin without the use of chemicals. Despite only being available at a standalone store in Bermuda and through Genelle John’s online store, Salt Spray Soap Co. remains endlessly popular.
Their bestselling product is a luxurious Body Butter, which is available in amazing scents such as lavender and vanilla, champagne and oranges, and pears and flowers. These body butters are packed with antioxidants and contain shea butter, essential oils and Vitamin E, making these soothing skincare products an excellent choice for women with sensitive skin. Made by hand, these butters will protect your skin, alleviate inflammation and redness, and provide a soft, smooth finish.
Uhai Beauty is a hair care company founded by Susan Edwards, a Stanford-trained chemical engineer who believes that wellness and self-care are the keys to happiness. She created the brand to directly address the scalp issues facing women of color, and the line prides itself on its use of powerful botanicals and superfoods from African nations to deliver moisture and nourishment to dry and damaged hair.
Formulated with soybean oil for moisture and olive oil for natural shine, the Oil Blend is a must-have item that will leave your hair sleek and manageable. Made with rosemary, tea tree oil, grapeseed and baobab, this moisturizing and cleansing product with and anti-bacterial properties will help you maintain a healthy scalp and beautiful hair.
BLK + GRN
If you’re looking for a brand that consults with Black beauty experts before stocking any product, then you’ll want to take a closer look at BLK + GRN. This all-natural beauty marketplace is known for its high-quality products and believes that cosmetics should be sustainable and environmentally friendly. From body scrubs and butters to face masks and cleansers, the company offers a range of beauty products for all women. All products listed on the website are meticulously vetted by founder Kristian Edwards, who consults with aestheticians, makeup artists and other experts to ensure that all products are effective and conscious.
Aluminum-free and made with soothing plant and mineral powders, Hunnybunny’s All-Natural Deodorant is one of the marketplace’s bestsellers.
Black Girl Sunscreen
Recognizing that women of color have had to shield their skin from the sun with physical barriers for decades, Black Girl Sunscreen decided to offer something better. Their products are free from parabens and harmful chemicals, and their formulas moisturize and protect melanated skin effortlessly.
The most popular product that Black Girl Sunscreen offers is the Black Girl Sunscreen SPF 30. All-natural, cruelty-free, vegan and reef safe, this sunscreen is perfect for everyday use since it dries clear on all skin tones.
Black Radiance Beauty
Black Radiance Beauty makes amazing products for black women and darker skin tones, offering incredible makeup and skin care lines. Quirky packaging, diverse shades and self-acceptance are the status quo at this company. Believing that all women should be able to find cosmetics that uniquely cater to their skin, this brand offers a variety of intense eye, lip and face cosmetics that complement all skin colors.
For women on the go who require an all-in-one solution, the Bold and Sexy Palette is a lifesaver. This 18 shade palette features eye shadows, contour shades, highlighters and blushes which work together to create a seamless look in minutes.
The black-owned beauty industry is growing, and there are so many amazing brands to support. If you’re looking for black-owned beauty products near you, we’ve got a list of the top 10 brands to watch in 2022. Or if you’re feeling inspired and want to start your own black-owned beauty brand, we’ve got you covered with all the information you need. No matter what, let’s continue to support and uplift black-owned businesses!