Video Reviews to Grow Your Business: Driving is now required for online sales. This is because, over the years, most people have faced scams and fake news that have made them suspicious. Adding simple reviews can increase sales, as 63% customer It is more likely to purchase from a site that has reviews. Written reviews can help your ecommerce store thrive, especially if your products cost less than $ 100. But when you sell high level products such as consulting or coaching services, a simple written review or star rating will not suffice.
Tips for using video review
You need to upgrade them to video reviews. Video reviews look more realistic because people can see the customer saying good things about your business. They do not need to be surprised if the review is genuine or made. But publishing any video review will not complete the work. You need to approach this strategically and share the right reviews in the right way. I am going to show you how to do this below.
Understand your audience personality
When people watch video testimonials, they do not simply look for evidence that your coaching program works. They also want to see themselves completing the results that you claim will help them reach them. It is your job to make this picture easy for them. You need to show video testimonials from people they can connect with. The person reading the testimonials should have the same backstory as them, and they must achieve what your target audience wants to achieve. Do a lot of audience research to find out who your audience is, what their current status is and where they want to live. You can start this research with surveys and interviews and then compile the data into empathy maps, person and market maps.
Ask the client to make a video
Once you know your audience, you can choose the right candidate (customer) to produce the video.
Just ask your customers to inform people about their experience with the program. Ask them to tell readers a little about themselves, what they needed at first, and how it helped them. Do not try to give them a strong direction as the review will appear scripted.
For some ideas, see the video review at Customer on Demand’s Testimonial Channel. You will find that there is no format for video reviews. There are different lengths and styles.
You can control flow and speed and improve quality if you employ a team of experts to help you, but it will not feel natural.
Publish on Vimeo
There are many sites like YouTube and Facebook where you can share your videos for free. But I recommend you avoid those networks and instead get a paid WeMo plan and share your videos there.
This is because after your video is over, you need to send people to a landing page, where they can sign up for a lead magnet or consultation call. You can share links on Facebook and YouTube videos, but the problem with these networks is that after the video is out, they recommend videos on other channels.
This may reduce the number of clicks to your call to action link. If you get a Vimeo Pro account, you can remove recommendations.
Build a funnel around testimonials
When you share a call to action in your video, you will naturally have a basic funnel. But I want you to go even further and make these videos part of your entire marketing funnel. Add them to landing pages, share links to videos in your email sequence, and even share them in advertisements.
And when people watch these videos, you should rewrite them with advertisements on other platforms. Vimeo makes it possible to add pixels from advertising platforms such as Facebook and Twitter. Go for it.
When you leave people behind, make sure you use video ads. They just watched a video, so they probably like to watch video content.
Create lots of testimonials, test and collect data
You should make several testimonials. All of them should meet the needs of different individuals you want to target. When creating testimonials for different individuals, you should experiment with different video lengths, use subtitles, try new funnels, etc., to see who works best. You can use the information gained to improve not only your testimonial videos but your entire coaching funnel.
It is a step by step process to create and use video reviews to develop your coaching business.
Start by finding out who your target audience is, then work with the most relevant customers and make your videos. Next, publish the video on a private video hosting platform such as WeMo and build a funnel around them.
After that, promote videos and funnels and watch sales. But do not stop here. Instead, continue to test and tweak different versions of testimonials to boost your conversion rate.