Bestselling Author Daniel H. Pink’s 4 Strategies to Help You Persuade Better and Sell More. For entrepreneurs, sales mean life – our sales directly affect our livelihoods and ability to provide for others. Our ability to sell or persuade people on an idea (for example, children eating their broccoli) determines our effectiveness in the role we play. Therefore, becoming a more exceptional salesperson and better motivator is a must for everyone.
The best businesses do something for the world
For the past few decades, the term “servant leadership” has led and reminded us that excellent leadership empowers and embraces others and fulfills their full potential.
Daniel H. Writers like Pink, Bestseller Drive, A whole new mind And Is human to sellHas suggested that the way many of us perceive leadership equally with servant leadership, we should also understand it as a synonym for selling.
He said to me, “Guess either you run a business or do something good. I don’t believe that! The best businesses do something for the world. We have the belief that to win me, you have to lose. But This has rarely happened. I think it is morally and analytically wrong. ”
I drew on four insights and strategies from our conversations, which can lead to more powerful persuasion and more excellent sales.
1. Remember your business is good
One of the fundamental strategies for better persuasion and sales is to remember what you are doing and what you are selling.
You most likely start your business, whether it is to provide a product or service, to fill a gap in people’s lives. You wanted to improve their life somehow. good. remember that.
Your product or service makes life better, so persuade and sell with confidence and a good conscience.
2. Think Like a Scientist
When I learn new things, I can get overwhelmed by a multitude of insights, tactics and strategies. So I asked Pink how to find out which option to choose. He told me, “Think like a scientist … You say, ‘I have a hypothesis, I think this frame will work, but let me test it.”
Just as scientists test and prove their hypothesis, similarly entrepreneurs should test their marketing. Let’s say you have two approaches to your next big sales presentation or marketing plan, but you don’t know which one to choose. Why not spend some more time testing your various approaches? It can be as simple as asking your family or friends. Just find some neutral people you can experiment with.
When I launch a new product, one of the first things I do is create a survey and send it to friends and people I know that I want to work with ideally. It helps me figure out what is connecting with people and also what I may be missing or blinded to.
3. Use social proof
When you hear the term “social proof”, what do you think? I think the brand name and logo are on a company’s website. But social proof is much more than this. Social proof is anything that proves to your audience that you share something and is part of a normal tribe that confirms what you are selling.
When celebrating someone, whether it is a customer or a future mentor, try to bring social proof to your conversation. Mention that someone they know recently invested in your product or service. Appeal to their relational and social instincts: When they know that someone in their tribe trusts you, they will be more likely to trust you.
If you are trying to make someone your mentor, mention how you have spoken with a colleague or friend. Just make sure that this is indeed true.
4. Focus on one word
“When I say ‘Google‘,” Pink asked me, “Does the word come to mind? And when I say ‘search’, ‘does the word come to mind?”
When starting a company, to develop or redevelop a brand, a useful exercise is to find your “one-word”. What is the word that describes your product or service? Is it “Search,” “Marketing,” “Paper?”
If you have difficulty keeping your one-word down, just ask some friends, your customers, or others. Ask them what word comes to their mind when thinking about business.
Sometimes we want ourselves or our business to be something we are not. The sooner we can get down to that and who we are, the more clearly our customers will be able to see us, and the more confidence we have in buying.
Whatever word you find, it becomes a word and embodies that word.
A Better Vendor
Sales and marketing is for everyone. It is for budding entrepreneurs, organizational leaders and parents who want their children to eat broccoli.
If our intentions are pure and our product is good, then we not only have the right but also the obligation to be a better seller. Remember: Your business, your sales and your persuasion are not just a tool for a personal end; It is an act of service to others, others and the world.