With a plethora of new entertainment formats making waves in 2021 — NFTs, eSports, VR, and live streaming, to name just a few — there has never been a better time to try your hand at a new creative venture.
Podcasting, in particular, had an estimated global audience of nearly 500 million listeners in 2020 alone, with over 2,000,000 podcasts in existence to date. Whilst the pessimist in you could be saying that podcasting is a saturated market and you may never break it, the optimist should be viewing such figures and obvious appetite for podcasts as a clear indication to start making your own.
Angelenos are blessed to be able to experience a host of creative endeavors in the LA region. Here, we detail the 4 essential LA podcast studio creative hacks for aspiring and professional artists.
Focus Your Content
When deciding what topics you want to discuss during your podcast, think about what message you want to give to your podcast listeners. It becomes easier to execute the content, and as such, it opens you up to do more within your niche. For example, if you want to start a podcast about basketball, focus on what exactly about basketball you want to speak about. Lakers’ playoff record? Does your college draft pick? The more you distill your content, the easier it will be to provide a content format that your listeners can engage with.
Likewise, you should think of the format of your content before you start any recording. What’s the ideal podcast duration you have in mind? 30 minutes, an hour, longer? Do you want to segment your podcast with different sections — introduction, features, news, and the like? Will it be exclusively for conversation, or would you like to include other mediums such as music too?
Draw up a loose content outline before you begin recording and editing to ensure that your podcast has a clear and easily digestible format for your listeners.
You can make the argument that anyone with a computer can create a podcast. Whilst this is functionally correct – with the most basic of tools, the barrier to entry is considerably low – if we were to refer back to the 2mil + unique podcasts stat, you should want to provide a unique experience for your listeners.
Podcast recording studio equipment can be an expensive investment for those just starting. Fortunately, there are plenty of affordable podcast recording spaces that you can hire by the hour to record your musings to the highest possible quality.
We’d recommend taking a look at the Los Angeles podcast studios provided by PIRATE. All Pirate locations are self-serve and open 24/7, including these, giving you the flexibility to come and go at your own pace and allow for podcast studio rental around your busy weekly schedule. The LA studios are in a convenient location too, with 2 sites to choose from — one in Silver Lake, the other in West Adams.
Furthermore, the podcast studios have been specifically designed to cater to amateurs and professionals creating within the podcast content community. Each acoustically-treated podcast recording studio is equipped with the RØDECaster Pro standalone production unit for crystal-clear sound quality and is designed to keep background noise to a minimum. The ergonomic seating can accommodate up to 5 people, with four microphones for you and your guest speakers.
There’s no I in the team.
Arguably more than any other medium in 2021, the podcast format inherently lends itself to group content. For beginners, the process can be particularly daunting. Let’s quickly run through just a handful of the necessary aspects needed to get your podcast out into the great unknown:
- Naming a show
- Determining the content
- Finding a space to record
- Familiarizing yourself with each piece of equipment
- Recording your show without any hitches
- Adding post-production content to your finished podcast
- Editing your recorded audio using editing software
- Video recording for live streams
- Placing your podcast on recognized platforms such as Apple Podcasts and Spotify Podcasts
- Promoting your podcast on social platforms
- Growing your audience organically
- Finding guests for future content
Needless to say, this is a huge undertaking for just one person. So, if you’re looking to dive into podcasting and are unsure where to start, your best option at first would be to look within your inner circle and wider friendship groups to bring other people on board that might be interested in joining you on your journey.
Perhaps a relative of yours who is naturally creative-minded. A colleague that shares similar interests and values as your own. Or even someone you trust that you always seem to disagree with. These are the sort of relationships that fuel high-quality podcast content and the kind of on-air camaraderie that listeners are more likely to engage with, especially at the early stages of your podcasting career.
Learn from the best
If you’re looking into starting your own podcasts, chances are you will have a selection of favorites that you enjoy listening to. A great starting point for beginners would be to analyze the format and content of podcasts that inspire you and repurpose those learnings for your own.
For instance, one of the podcasts you have already listened to and enjoyed may include a unique jingle or sound signature at the beginning of every episode. This is an ideal way to give your content a distinct feel. Before you dive into creating your first episode, why not put some time aside to create your own quality audio flourishes?
To provide another example, many podcasts not only provide content from an audio perspective but also from a visual viewpoint too. Some of our absolute favorite shows provide excellent graphics and descriptive information to set the scene before you hit play. In this way, it would be worth considering bringing a graphic designer or copywriter on board to provide context for your podcast.
So there you have it — 4 Essential LA podcast studio creative hacks for anyone looking to create their own podcasts. Of course, these are merely suggestions to help you on your way. You will most likely discover your own creative hacks to really make the most of your creative process. We hope you have found this information useful — happy podcasting!