People starve for positivity in a post-epidemic world, especially in a work environment. There are several ways that COVID-19 affects businesses, and their employees, through various forms of tight budgets. But does this mean that joyous opportunities should be ignored until the smoke clears? no at all. Entrepreneurs can explore many free or low-cost options that can add to the festive spirit to celebrate corporate milestones. In some cases, these options can double as cheerful PR initiatives.
Milestones to celebrate
There are many corporate occasions that are still worth celebrating and most of them are notable…
- Launch of company / product / service
- Product / Service Upgrades
- The anniversary
- Successful money
- Filling quota
- New places
- Development (M&A, IPO, etc.)
For many companies, the way to celebrate will be through events such as staff retreats or team member dinners at an expensive restaurant. Since finances are tight, many of the old standby may be out of the question. Travel / gathering restrictions and remote work arrangements make team dinners difficult when impossible.
Low-cost options can still go a long way in terms of boosting morale for team members, and displaying appreciation for customers and supporters worth it. When done strategically, they eventually serve as gifts that keep on giving.
User-Based Campaigns Exciting
There are many ways to publicize corporate achievements and the longest lasting benefits come from campaigns related to anniversaries. This is because the ceremony can last a full year.
Some ideas that are quickly executed include updating the website / logo / marketing and advertising material during the anniversary to give more attention to the milestone.
A series of social media updates, blog posts, or videos can be produced in honor of employees, customers and others who played a role in the event. This is actually something being done by Rakuten Viber, one of the world’s leading apps for free and easy communication.
To mark its decade anniversary, the collaborator announced the launch of his “Heroes of Viber” campaign, complete with 14-episode mini documentary stories of changing people’s lives using the app. The company is sharing compelling narratives by its 14 users from Russia, Algeria, Iraq, Bulgaria, Greece, Serbia, Ukraine, Nepal, Sri Lanka and the Philippines. Audiences see how individuals use Viber to help their community navigate through the epidemic; Fall in love; See parents ahead of their time and more to help parents.
Other companies can easily replicate this technique by featuring people (internal or external) who have used the product in a similar fashion.
It may not be practical to send everyone who has played a part in milestone electronic gadgets or wine bottles, but they may be given new branded gifts that are similar to those found at trade shows.
Treatments given at traditional wedding anniversaries may also provide an additional inspiration. For example, a decent paper gift would be a framed certificate of appreciation. A decent wooden gift would be a decorative / functional piece for the desk. Branded trophies can be given in plastic, glass or metal. Branded teens of cookies, or small fruit baskets make great food rewards that can be passed on to recipients if they don’t want to consume.
If parcels are not possible, one should not discount the power of handwritten notes of appreciation. Whether in the form of letters or thank you cards, employees, customers, shareholders and customers will all appreciate the gesture. Since it is one of the cheapest options, it will be worth the time to put extra effort into choosing the best stationery and writing the most meaningful message. Doing so will melt hearts and entice recipients to share pictures of their note on their social networks, which will help the company’s visibility and branding efforts.
If handwritten notes are not an option, personal emails will also suffice, unless they have an agenda other than just expressing gratitude. This was recently done by credit card company Discover, as it received a prestigious award for customer service. The company sent an email to all its customers telling them about the honor and thanking them for their support in making this possible.
Throw in a freebie
If the previously described ideas are not possible to honor team members, then free can serve as a great option. People even appreciate an inexpensive gesture, evident by the enthusiasm that surrounds Ben and Jerry’s annual “Free Cone Day”, one of their ways to demonstrate customer appreciation since 1979.
Tech and service companies can offer special offers for free service / upgrades to their top supporters, and team members may get an extra day off. Collectively speaking, that would indirectly cost the company a huge amount. But at least the money will not come out right off the bat.
No matter how time tested, milestones should always be used as an opportunity to thank everyone who made that success possible. This form of positive reinforcement will encourage them to join in celebrating victory, offering a dose of positivity in times of these efforts.