100s of Best Instagram Captions for 2024

Instagram feels like second nature to me. As a millennial, it’s been with me, on both work and personal fronts, as far back as I can remember. I have crafted thousands of Instagram post captions, each one its own mini creative challenge.

Through sheer trial and error, I’ve gotten a feel for what kinds of captions connect with readers and what does not. From scratch, generating a great caption that resonates with your readers demands an enormous amount of creative thought.

This is why I’ve compiled some of the best Instagram captions for every type of brand and post, ranging from cool and quirky to witty and intellectual, for the days when you really don’t feel like coming up with something yourself. But before we do that, let’s take a look at some latest trends and data that could indeed affect your caption strategy.

Data-Backed Instagram Caption Strategies

I’ve seen plenty of marketers go astray on the caption, too. According to HubSpot’s Instagram Engagement Report, which surveyed 697 marketers in April 2018, 23 per cent said that creating relatable, engaging captions is the biggest challenge for their brand on Instagram.

Keeping this in mind, then, I articulated some of my main takeaways from HubSpot’s survey as succinct, actionable guidelines you should bear in mind as you create captions in 2024. Here’s how it shakes out:

best instagram captions
best instagram captions

Use captions that evoke an emotional response.

In fact, 58 per cent of marketers say that leveraging emotional resonance increases the level of user engagement in the end, ahead of more seemingly technical factors such as whether the edits are visually on point, or whether the right hashtag was used.

A good way to get that in action is creating unique posts that are visually arresting with simple, unique and witty captions that are either personal, quirky or funny enough to hit an emotional chord with your followers.

Play around with caption length.

HubSpot reported that the captions with the most engagement were those containing 1 to 20 characters. Although further engagement declined as captions got longer, the trend reversed again somewhat as posts neared the maximum character count (2,200).

The lesson? Make it short and amusing, or make it long and from the deep places of the heart — either way, don’t hold back.

Capitalize on the content Instagram users want to see.

Marketers also share that product/service content promoting their brand (37 per cent), funny content (34 per cent) and relatable content (28 per cent) are the three most popular content types for their Instagram marketing strategy.

The secret to making sure that’s so is using cues such as headlines to inject your brand’s personality into the information, since these are also the content types most likely to be remembered by consumers.

Use at least an average of 7 hashtags for your posts.

Hashtags still matter. When HubSpot asked marketers about hashtags, 51 per cent said they make a difference to comments, 47 per cent to impressions and 46 per cent to likes. Thirty-two per cent said they make a difference to shares.

But how many? While 11 or more hashtags attract excellent engagement, with the next best set of posts featuring only four or fewer hashtags, those with 6–10 hashtags were not far behind at just 0.8 per cent, so anything in between will be just fine if you’re struggling to think of hashtags for your post.

Use emojis sparingly.

According to HubSpot, the sweet spot is 6-10 emojis, but zero to five emojis did not perform any worse than posts with up to 10 emojis. Of course, unless your desired outcome is to look like spam or mayhem, you do not want to be heavy-handed when it comes to your emoji usage.

I think it’s best to err on the side of not using them.I add emoji to a post [occasionally] when I think it’ll make the post more expressive, but avoid allowing them [emoji] to dominate the caption.

Leverage image posts to engage users with your captions.

Image posts are still the best way to spark your audience’s attention. Marketers report that the context type that gets the most comments, when they connect, is image posts; and a close second (to comments), for likes, is also image posts, which is why they end up comprising up to 67 per cent of their context mix.

And this makes sense – because it is one of the easiest content to create, I recommend investing in this type of content regularly as part of your strategy. But, of course, this does not mean that you should completely ignore video or reels. Of course, the content in these formats themselves do most of the talking. However, you can add to their impact through cleverly written custom captions.

As such, more posts done – more captions you’ll need. Next, a list of the captions to inspire you, a TON OF THEM to be exact.

Instagram Captions for Business

Your Instagram business account can also be a great way to sum up your brand personality while still making people stop and think about your business with real information and updates. Use the captions below for almost every single social media post you have the idea for — and tweak them if your post is slightly different.

Business Instagram Captions

My experience has shown me that your captions humanise your business far more than the average paid ad, and your Instagram captions for business are a way to let your brand’s personality shine through, while getting information out there about your product or service offering.

Here are some of our go-to captions that prospects and customers will love.

Quotes can be great for business Instagram captions.

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  1. Good evening, [city]! We’re in town for [event] at Booth [#]. Stop by and say hi!
  2. “If you‘re offered a seat on a rocket ship, don’t ask what seat. Just get on.” — Sheryl Sandberg, COO of Facebook
  3. Our [#]-person squad completed the [road race name]! And we did it all for the post-run sneaker selfie. 👟
  4. We got product in the pipeline … check back for an exciting announcement on [date]!
  5. Diversity isn‘t a recruitment metric — it’s an ingredient for success. At [company], we thrive on the unique backgrounds, experiences, and perspectives of our people.
  6. Spot the CEO. 😉
  7. Keep going.
  8. At [company name], our best asset is our people.
  9. We had a great time with our customers at [meeting/event]! @[client/partner], you guys rock.
  10. Thrilled to have [customer] at our office today! Come back any time. 😊
  11. [Company name] is off for [holiday]! We hope you all have a safe long weekend.
  12. Big things have small beginnings. [Company]’s HQ began right here.
  13. “It is better to fail in originality than to succeed in imitation.” — Herman Melville
  14. How many [company name] employees does it take to spell “TEAM”?
  15. Want to work with these awesome people, working on a lot of awesome things? We’re hiring! Click the link in our bio to see our current openings.
  16. Check, check, one, two … is this thing on? [Company name] is now on Instagram! Follow us to learn about our culture, product, and (awesome) people.
  17. Tired of [customer pain point]? We’ve got good news. Click the link in our bio to learn about [product]’s latest feature.
  18. [Company] presents our latest product — made with love just for you. ❤️ Link in bio to learn more.
  19. Stop wasting time with [customer pain point]. Our [product] will help you achieve [X] more efficiently — just ask our current customers. Check out our latest case study here: [Link]
  20. Handmade in [location] and delivered to your door. That’s the [Company] promise.
  21. When life gives you lemons, you make lemonade. When [company name] gives you [type of product], you make money.

Small Business Captions

On the other hand, if you are a small business owner Your posts on Instagram could be more friendly and talk about the better quality of your product and you could advertise the benefit of buying from small or local stores.
Overall, it is my belief that the best way to advertise for small business relies on specific kinds of products, for instance handmade and locally produced products.

  1. Made with love and care in [city]. Order yours online.
  2. Every order and customer means the world to us — thank you for your support!
  3. The best things start small and simple. Learn about our process at the link in bio.
  4. We put our heart and soul into every product we create, and we hope you can taste the difference.
  5. Join our revolution — we promise it’s worth the buzz.
  6. Shop small, save big.
  7. Passion fuels our business, creativity drives our journey.
  8. Small business, big heart.
  9. From our small business to your doorstep, delivered with ♥.
  10. Handcrafted perfection.
  11. Shop small, support your local economy.
  12. Shop local, feel good.
  13. Quality > quantity.
  14. Treat yourself with a [product/service] made just for you.
  15. Create connections and spread joy. Come in today to experience the [business name] difference.

Coming Soon Captions for Instagram

If there’s something big on the way, why not drum up some anticipation with an Instagram series? Here’s a round-up of some copy to use to keep your fans talking, add excitement and interest to new products, releases or business expansions.

HubSpot also uses these coming soon Instagram captions.

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  1. Mark your calendars. Something amazing is coming your way on [date].
  2. The countdown is on.
  3. Stay tuned for something special.
  4. Join us on our mission to make a difference starting from [date].
  5. You won’t want to miss this. We partnered with [company] to bring you the latest in [industry].
  6. Get ready to meet our latest creation.
  7. The wait is almost over. Launching on [date].
  8. We’ve got something incredible in the works, and we can’t wait to share more with you.
  9. No need for binoculars. Something big is on the horizon.
  10. We‘re brewing up something exciting, and we can’t wait for you to be a part of it.
  11. Something special is in the works — can you guess what it is?
  12. We’ve been keeping a little secret from you … Stay tuned.
  13. A new adventure is about to begin. New [city] location opening on [date].
  14. Keep your eyes peeled for our big announcement on [date].
  15. Can’t wait to share our latest project with you. Sign up on our website for updates.

Catchy Instagram Captions for Business

Add a touch more brand personality with a witty caption or saying A memorable caption can convey your brand ethos, your entrepreneurial spirit or your company values. Some of the messaging below works well for business updates or news.

  1. We’re here to make a difference, not just a profit.
  2. No matter how small, every success counts.
  3. Good things come to those who hustle.
  4. Expect the unexpected.
  5. Small business, big heart.
  6. Keeping it simple with our latest launch.
  7. Service is not just a transaction, it’s an experience.
  8. It’s never too late to start — just do it.
  9. Believe in your dreams, and the rest will fall into place.
  10. Make waves in your business, or get lost in the sea of competition.
  11. Whatever you do, do it with all your heart.
  12. Success is not final, failure is not fatal: it’s the courage to continue that counts.
  13. Creating experiences, one [product] at a time.
  14. Small things can make a big difference in a business.
  15. Find your happy place here.

Business Meeting Captions for Instagram

Don’t know how to make your next business meeting seem aesthetic enough for Instagram? You’d be surprised. It’s become standard practice for me to post about my business meetings, sometimes to share information about HubSpot’s culture on my feed, and other times to shamelessly show how hard I’m working to create better and more valuable content for my followers. Below are a few of my favourite Instagram captions you can use for when you feel the need to drive some user engagement on your next trip to the boardroom.

  1. Generating our next big idea with the brightest minds we know. P.S. We’re hiring!
  2. When we come together, we achieve great things.
  3. Collaboration is the key to success.
  4. The only way to do great work is to love what you do.
  5. Meetings that matter, for a purpose that counts.
  6. In the right company, your ideas will flourish.
  7. Everything is possible when you have the right people in the room.
  8. There’s no substitute for hard work and determination.
  9. When passion meets purpose, great things happen.
  10. We believe there are no bad ideas. We love facing challenges head-on.
  11. The best ideas come to life in a room full of great minds.
  12. Surround yourself with positive people who lift you higher.
  13. We may have different perspectives, but we’re working towards a common goal.
  14. Even a ten-minute business meeting can be the key to unlocking limitless possibilities.
  15. We work hard, we play hard, and we achieve great things together.

Quote Instagram Captions

If you struggle with the perfect words to express an idea, chances are that there’s a quote that says just what you want in even richer ways. Sometimes, using a quote for your Instagram caption helps convey how you feel better than if you try to write it out yourself. A good quote can prompt people to expand their thinking and embrace optimism – or to take action. Here are a few of our favourites.

  1. “The greatest glory in living lies not in never falling, but in rising every time we fall.” — Nelson Mandela
  2. “Always remember that you are absolutely unique. Just like everyone else.” — Margaret Mead
  3. “You change the world by being yourself.” — Yoko Ono
  4. “In the end, it‘s not the years in your life that count. It’s the life in your years.” — Abraham Lincoln
  5. “What I know for sure is that speaking your truth is the most powerful tool we all have.” — Oprah Winfrey
  6. “The purpose of our lives is to be happy.” — Dalai Lama
  7. “You only live once, but if you do it right, once is enough.” — Mae West
  8. “Live in the sunshine, swim the sea, drink the wild air.” — Ralph Waldo Emerson
  9. “I would rather die of passion than of boredom.” — Vincent van Gogh
  10. “Success isn’t about the end result, it’s about what you learn along the way.” — Vera Wang
  11. “It does not matter how slowly you go as long as you do not stop.” — Confucius
  12. “Everything you’ve ever wanted is on the other side of fear.” — George Addair
  13. “You become what you believe.” — Oprah Winfrey
  14. “Believe you can and you’re halfway there.” — Theodore Roosevelt
  15. “The way to get started is to quit talking and begin doing.” — Walt Disney
  16. “Love the life you live. Live the life you love.” — Bob Marley
  17. “My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.” — Maya Angelou
  18. “Embrace what makes you unique, even if it makes others uncomfortable.” — Janelle Monae
  19. “Success is a collection of problems solved.” — I.M. Pei
  20. “To be beautiful means to be yourself. You don’t need to be accepted by others. You need to accept yourself.” — Thich Nhat Hanh
  21. “In a gentle way, you can shake the world.” — Gandhi
  22. “I dream. Sometimes I think that’s the only right thing to do.” — Haruki Murakami
  23. “We become what we think about.” — Earl Nightingale
  24. “Success is not final, failure is not fatal: it is the courage to continue that counts.” — Winston Churchill
  25. “You are never too old to set another goal or to dream a new dream.” — C.S. Lewis
  26. “If you are depressed you are living in the past. If you are anxious you are living in the future. If you are at peace you are living in the present.” — Lao Tzu
  27. “Life is like riding a bicycle. To keep your balance, you must keep moving.” — Albert Einstein
  28. “If you are working on something that you really care about, you don’t have to be pushed. The vision pulls you.” — Steve Jobs
  29. “Security is mostly a superstition. Life is either a daring adventure or nothing.” — Helen Keller
  30. “Stay true to yourself and never let what somebody else says distract you from your goals.” — Michelle Obama



Personal Captions for Instagram

For captions for your personal Instagram account, flip through this list, and as long as your business’s brand voice isn’t too corporate, many of them will make excellent Instagram captions for your business also.

Short Instagram Captions

Short, one-word Instagram captions can let your images shine

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A picture is already a thousand words — when you’re boiling it down, you don’t really need to wax poetic here. I always want to be featuring the best photo or video in that set, and it should do all the talking for itself. Feel free to adapt these captions for your own exact post — you might just have to tag a person or two who are also in the photo, give credit for a repost, or direct people to your bio.

  1. @[account]
  2. Credit: @[account]
  3. This week’s photo dump.
  4. Photo dump sacrifice for the algorithm god.
  5. Scroll →More info in bio.
  6. Link in bio.
  7. Sneak peek →
  8. [Product] in production at our factories.
  9. @[account] x @[account]. Coming soon.
  10. Loading …
  11. [The most dominant color in your post, i.e., “Red,” “Blue,” etc.]
  12. [Hashtag relevant to your post]
  13. [Emoji relevant to your post]
  14. [Relevant word 1] + [Relevant word 2]
  15. Happy [weekday]! [hashtag]
  16. Happy [holiday of the day]!
  17. [hashtag]Image Source
  18. You can find me at [place you most often frequent].
  19. In [place where the photo was taken].
  20. An ode to [item in the image or video].
  21. Thinking about [relevant word].
  22. Weekend.
  23. [Month].
  24. 2:38 pm. [Or time when the photo was taken]
  25. Time passing.
  26. From the archives.
  27. Mentally here.
  28. Couldn’t pick one.
  29. That’s all for now.
  30. I can’t. I simply cannot. [Emoji]
  31. Sunset.
  32. Spring.
  33. Summer.
  34. Winter.
  35. Fall.
  36. Midnight.
  37. Immediately yes.
  38. Immediately no.
  39. Say more.
  40. Say less.
  41. Mood.
  42. My go-to.
  43. My favorite hour.
  44. Taking it slow.
  45. Grateful.
  46. Once upon a time …
  47. We/I/You/@[account] know(s) what’s up.
  48. The only thing stopping you is you.
  49. Good food, good mood.
  50. And the boredom award goes to …
  51. My life, my rules. At least 62% of the time.
  52. We’re all still healing.
  53. Be the type of person you want to meet.
  54. It starts with you.
  55. Call it what you want.
  56. I’ve never been a fan of change, but I’d follow you anywhere.

Short Instagram captions also work well for holidays.

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Funny Instagram Captions

But sometimes it feels great to loosen up and not take the rest seriously, so let’s try these hilarious Instagram captions with your next post.

Aesthetic, or serious store, shoots and photo-tutorials might feel appropriate for your Instagram, as well as a place for more light-hearted laughs. The witty caption can bring personality to your page and make a difference in someone else’s day I hope that these single captions bring a smile to your face.

Try incorporating a little humor into your Instagram captions.

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  1. Glitch in the matrix.
  2. My favorite exercise is a cross between a lunge and a crunch … I call it lunch.
  3. I need a six-month holiday twice a year.
  4. We tried to be normal once. Worst two minutes of our lives!
  5. There are 16-year-olds competing at the Olympics, and some of us (me) still push on “pull” doors.
  6. That awkward moment when you‘re wearing Nike’s and you can’t do it.
  7. I’m just a girl, standing in front of a salad, asking it to be a cupcake.
  8. What if we told you … you can eat without posting it on Instagram?
  9. I know the voices in my head aren’t real, but sometimes their ideas are just too good to ignore.
  10. We don‘t know what’s tighter: Our jeans or our company culture.
  11. Friday … Our second-favorite F word.
  12. We don‘t care what people think of us. Unless they’re our customers. We definitely care what customers think of us.
  13. All you need is love … and investors. All you need is love and investors.
  14. Hi, we’re [company name]. We build amazing apps and eat amazing apps.
  15. They say, “Do what you love and money will come to you.” Let’s see what happens. I just ordered tamales.
  16. My favorite subject in school was recess.
  17. No thoughts, brain empty, just tacos and cats.
  18. [Food item] so good it’s got me weak in the knees.
  19. The best part about waking up is going to sleep eighteen hours later.
  20. For legal reasons, this is not a joke.
  21. The older you get, the better you get, unless you’re a banana.
  22. Bring the alcohol! Because no great story started with someone eating a salad.
  23. Don’t worry, if plan A fails. There are 25 more letters in the alphabet.
  24. If you’re not supposed to eat at night, why is there a light bulb in the refrigerator?
  25. First rule of Sundays: If you can’t reach it from your couch, you don’t need it.
  26. If you fall, I will be there. Signed, Floor.
  27. The first thing I do after coming to work is log off.
  28. I used to think I was indecisive, but now I am not so sure.
  29. Friends buy you lunch. Best friends eat your lunch.
  30. Darn it, just accidentally had another thought again.
  31. My goal this weekend is to move … just enough so people don’t think I’m dead.
  32. You think nothing is impossible? Try getting me out of bed before 12 PM.
  33. Looking at these pictures won‘t fix all your problems, but it’s a good start.
  34. My sauce is too hot. That‘s why you’ll never ketchup.
  35. Google Maps said it’s MY TURN.
  36. I got my haters seasick, they see me and get sick.
  37. If there would be an award for being lazy, I would send someone to pick it up for me.

A funny Instagram caption can help humanize your brand.

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Clever Instagram Captions

I know that it can be tough to please your followers on Instagram with some good Instagram captions that make them grin. This is why I have collected some of the funniest and wittiest Instagram captions for when you can’t think of anything funny to say by yourself. These clever Instagram captions here should do the trick as many of these ‘clever IG captions’ simultaneously double up as funny Instagram captions for those of you after a good giggle.

  1. Patience — what you have when there are too many witnesses.
  2. Maybe she‘s born with it, maybe it’s the Clarendon filter.
  3. “Life is short.” False — it’s the longest thing you do.
  4. Happy Sunday! There may be no excuse for laziness, but I’m still looking.
  5. Rejection is just redirection.
  6. Better an “oops” than a “what if.”
  7. Anyone looking for a heart? Selling mine for $2. (Used, good condition)
  8. The world is changed by your example, not your opinion.
  9. Seven billion smiles, and these are my favorite.
  10. Stop working hard and start working smart.
  11. I found your nose. It was in my business.
  12. Imposter syndrome is just a byproduct of success.
  13. Life is simple. It’s just not easy.
  14. There’s a big difference between being alive and living.
  15. The best times begin at the end of your comfort zone. So you can catch me on the opposite end of the end of my comfort zone.
  16. When nothing goes right, go left.
  17. “Success is making those who believed in you look brilliant.” — Dharmesh Shah
  18. “If you can’t convince them, confuse them.” — Harry Truman
  19. The world changes by your example, not your opinion. So get acting right.
  20. It’s always a good idea to be on the right side of history.
  21. When you learn, teach. When you get, give.
  22. Don’t quit your daydream.
  23. Legend has it that if you look hard enough you’ll see the weekend approaching!
  24. It’s time to make new memories. But first, five tequila shots.
  25. I’m on a seafood diet. I see food, I eat it.
  26. Sorry I didn’t get back to your text. I was too busy converting oxygen into CO2.
  27. Living on Earth is expensive, but it does include a free trip around the sun.
  28. “Arguing with a fool proves there are two.” — Doris M. Smith
  29. Well, enough about me. Let’s talk about you. What do you think about me?
  30. We’re all one more minute closer to dying. What’s one more shot going to do?
  31. There’s a pot of gold at the end of the rainbow. If you find it, let me know so I can get some.

Clever Instagram captions help build connections with your audience.

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Cute Instagram Captions

If there’s one thing people like online… ahem, well, they like anything and everything remotely cute. Whether it’s a winking little pet, a hot someone special or the cutest picnic ever, here’s every Instagram caption you can possibly need.

Cute Instagram captions work well for personal Instagram posts.

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  1. Through all seasons and through all time.
  2. Don’t give up on your dreams. Keep sleeping.
  3. My fav sound is you snoring next to me.
  4. Here’s to a hundred more years with you.
  5. Happiness is watching you do what you love 💗 Hopefully that’s me.
  6. I like you more than [food]. And I looove [food].
  7. Wearing a onesie to bed just in case my SO steals the covers again.
  8. Cuddle time with the pup 💞
  9. Just showing off my [item] a little. Be jealous.
  10. Always wear cute pajamas to bed; you never know who you’ll meet in your dreams.
  11. You got me like 🥴️
  12. I’d move to [state] for you. And I hate [state].
  13. 🥺️👉👈
  14. I have no idea what I was doing before you came around. Sleeping, probably.
  15. No one can touch my books or my tacos 😤
  16. Not me standing there like🧍‍
  17. Don’t mind me while I drink my tea 🍵
  18. Did someone say [something you like]? 🏃💨
  19. They say elephants have a perfect memory. So do I when it comes to you.
  20. My pup is the salsa to my whole enchilada.
  21. I hate it when I’m singing a song, and the artist gets the words wrong.
  22. MY HEART
  23. Being an adult is like folding a fitted sheet. No one really knows how.
  24. Here’s a🥇for being the cutest human to walk this Earth.
  25. Me before you:🌱 Me after you: 🌻
  26. 🤟
  27. Just got that Friday feeling.
  28. Are you a timekeeper? ‘Cause time slows down when I’m with you.
  29. I can’t see heaven being much better than this.
  30. I‘m not lazy. I’m on energy-saving mode.
  31. My pillow is my best friend (sorry, [best friend’s name])
  32. A day doing [activity] is a day well-spent.
  33. I don‘t know who’s cuter, me or my reflection?
  34. Being a full-time angel is so exhausting.
  35. With you, everything is twice the fun and half the trouble.
  36. Sweeter than a cupcake.
  37. Put me on your wishlist.

Add a cute Instagram caption next time you post a pic of your pets.

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Wedding Instagram Captions

So, if you just got engaged, congratulations! Post those fabulous wedding pictures but what should the caption say? Here are some ideas to help get you started.

  1. The start of forever.
  2. Worth the wait.
  3. Finally found my happily ever after.
  4. You’re my best friend — here’s to many, many more years.
  5. I never want to stop making memories with you.
  6. I promise to love, honor, and cherish you forever.
  7. I never knew true happiness until I met you.
  8. Forever and always, I choose you.
  9. Our beginning.
  10. Life is an adventure, and I can’t wait to embark on this one with you.
  11. And so the adventure begins …
  12. Together is a wonderful place to be.
  13. Today, I marry my soulmate, my partner in life, and my best friend.
  14. From this moment on, everything changes.
  15. All I need is you (and some cake). Here’s to forever.


Couple Instagram Captions

Unless you’re not married to one another yet, then you should share it all, too – here’s our selection of some of our favorite couple Instagram captions to match up to your perfect picture

  1. Forever and always.
  2. 💞💞💞
  3. Together we make the perfect team.
  4. Two hearts. One tray of tacos.
  5. I never want to stop making memories with you.
  6. You stole my heart, but I’ll let you keep it.
  7. You’re my favorite notification.
  8. The good things in life are even better with you.
  9. Billions of humans, and you’re my favorite.
  10. Some things just get better with age. Like us.
  11. It‘s not about finding the person you can live with, it’s about finding the person you can’t live without.
  12. The exception to every rule.
  13. After all these years, it’s still you.
  14. I don‘t need a filter when I’m with you.
  15. Tried and true.


Friends Instagram Captions

Sending a photo or reel to your BFFs? Use a captivating caption to declare your eternal devotion to your beloved.

  1. Good friends, great memories.
  2. Besties.
  3. Friends who laugh together, stay together.
  4. Friendship isn‘t a big thing. It’s a million little things.
  5. In the cookie of life, friends are the chocolate chips.
  6. My sunshine on a rainy day.
  7. Friends are the family we choose for ourselves.
  8. Laughter is the sound of friendship.
  9. Together, we can conquer anything.
  10. The three musketeers.
  11. Sun? What sun? You guys make every day a little brighter.
  12. You bring out the best in me. 💞
  13. Making life a little sweeter with my girls.
  14. Like we were never apart.
  15. Inseparable.


Sassy Instagram Captions

These Instagram pics are, after all, you, and if you’re bold, sassy, and proud to admit it, let it show in the caption.

A sassy Instagram caption can help your post stand out in the crowd.

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  1. For those that want to give their Instagram posts some more pizzazz, try throwing in one of these sassy captions.
  2. Alexa, let them know I don’t give a —
  3. What’s a queen without her king? Historically speaking, more powerful.
  4. Be a little more you, and a lot less them.
  5. We‘re an acquired taste. If you don’t like us, acquire some taste.
  6. Well-behaved people don’t make it into history books.
  7. Be sunshine mixed with a little hurricane.
  8. We got 99 problems, but an awesome marketing team ain’t one.
  9. Sometimes, you just need to do a thing called “what you want.”
  10. You can’t do epic stuff with bad people. And we got the best in the biz.
  11. It‘s not called being bossy. It’s called having leadership skills.
  12. You did not wake up today to be mediocre.
  13. You‘re italic. I’m in bold.
  14. A bad attitude is like a flat tire. You can’t go anywhere until you change it.
  15. We’re entrepreneurs. They call us dreamers, but we’re the ones who never sleep.
  16. All of us have the capacity to light up a room. Some when they enter, others when they leave it.
  17. Brains are awesome. I wish everybody would have one.
  18. Common sense is like deodorant. The people who need it most never use it.
  19. You see that? That’s my patience leaving.
  20. I’ll have you know, I’ve completed plenty of marathons. [Show 1], [Show 2], and [Show 3], to name a few.
  21. Everyone has that one annoying friend. If you don’t have one, then it’s probably you.
  22. Above: A photo of me pretending to be listening.
  23. Oh, you sent me an email? Expect a response in approximately never.
  24. Everyone is entitled to be stupid, but some abuse the privilege.
  25. If you like me, raise your hand. If not, then raise your standard.
  26. If you don’t succeed the first time, then burn all the evidence you tried.
  27. Underestimate me. That’ll be fun.
  28. I like my coffee how I like myself: Dark, bitter, and too hot for you.
  29. We move regardless.
  30. People say I act like I don‘t care. It’s not an act.
  31. They say good things take time … that‘s why I’m always late.
  32. Focused. Intelligent. Motivated. Oh, and cute.
  33. “The question isn’t who is going to let me: it’s who is going to stop me.” -Ayn Rand
  34. It‘s okay if you don’t like me. Not everyone has good taste.
  35. I’m a work of art, showing you the art or working.
  36. I only show up wearing my best, and you shouldn’t expect less.
  37. You couldn’t even outshine my shadow.
  38. Please don‘t call me. I’m out of your range.
  39. If you‘re sleeping on me, I hope you’re tossing and turning.

Sometimes a little sass helps the Instagram caption in your post stand out

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Song Lyrics for Instagram Captions

Whether black, white, or brown, music resonates with the verb to sound. The chords and musical notes all have their place, but words in music are like history-lessons in the voices of modern romance; a familiar feeling put to a familiar beat.

Need a ready tune with which to express the message or feeling you wish to convey in your upcoming Instagram caption? Choose one of these now-classic song lyrics below!.

  1. “I‘m gonna live like tomorrow doesn’t exist.” — Sia, “Chandelier”
  2. “I live for the nights that I can‘t remember, with the people that I won’t forget.” — Drake, “Show Me a Good Time”
  3. “I hope you never lose your sense of wonder.” — Lee Ann Womack, “I Hope You Dance”
  4. “You may say I‘m a dreamer, but I’m not the only one.” — John Lennon, “Imagine”
  5. “If you give, you begin to live.” — Dave Matthews Band, “You Might Die Trying”
  6. “Outlining my findings, using life as a stencil.” — Kero One, “In All the Wrong Places”
  7. “Feeling good living better.” — Drake, “Over My Dead Body”
  8. “Say oh, got this feeling that you can’t fight, like this city is on fire tonight.” — OneRepublic, “Good Life”
  9. “Time makes you bolder.” — Fleetwood Mac, “Landslide”
  10. “If I fail, if I succeed, at least I’ll live as I believe.” — Whitney Houston, “The Greatest Love of All”
  11. “The rest of the world was in black and white, but we were in screaming color.” — Taylor Swift, “Out of the Woods”
  12. “Lightning strikes every time she moves.” — Calvin Harris, “This Is What You Came For”
  13. “We aren’t ever getting older.” — Chainsmokers, “Closer”
  14. “Sing with me, sing for the years, sing for the laughter, sing for the tears.” — Aerosmith, “Dream On”
  15. “Life is good.” — Future & Drake, “Life is Good”
  16. “Life without dreaming is a life without meaning.” – Wale, “Aston Martin Music”
  17. “But like the sun, know you know I find my way back ‘round.” — J. Cole, “Crooked Smile”
  18. “I will overcome any hurdle or obstacle that’s in my path.” — OutKast, “Knowing”
  19. “I’m way up, I feel blessed.” — Drake, “Blessings”
  20. “Eat, sleep, and breathe it. Rehearse and repeat it.” — Dua Lipa, “New Rules”
  21. “I‘d rather be dry but at least I’m alive. Rain on me.” — Lady Gaga, “Rain On Me”
  22. “And I know that I gotta be above it now. And I know that I can’t let them bring me down.” — Tame Impala, “Be Above It”
  23. “I‘m on the pursuit of happiness and I know everything that shine ain’t always gonna be gold, hey, I‘ll be fine once I get it, yeah, I’ll be good.” — Kid Cudi, “Pursuit of Happiness (Nightmare)”
  24. “There’s much more to life than dyin’ over your past mistakes and people who threw dirt on your name.” — Lil Nas X, “Sun Goes Down”
  25. “They say the loudest in the room is weak, that’s what they assume, but I disagree.” — Tyler the Creator, “911/Mr. Lonely”
  26. “You don‘t have to be like everybody else, you don’t have to fit into the norm, you are not here to conform.” — Marina, “Ancient Dreams in a Modern Land”
  27. “Throw me in the fire, baby, I’ll survive.” — BROCKHAMPTON, “RENTAL”
  28. “When you being real, you ain‘t worried ’bout who fake.” — Megan Thee Stallion, “Money Good”
  29. “We‘re so young, boy, we ain’t got nothin’ to lose.” — Doja Cat, “Kiss Me More”
  30. “If someone talked to you the way you do to you, I’d put their teeth through. Love Yourself!” — IDLES, “Television”


Holiday Instagram Captions

During holiday season, we all want to scroll through our galleries and make an album of memories we made through the years. No matter the holiday you celebrate, take a cue from our favourite Instagram captions, and spread some cheer this season.


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New Year’s Instagram Captions

  1. “Always bear in mind that your own resolution to succeed is more important than any other.” — Abraham Lincoln
  2. Didn’t make it to midnight.
  3. Resolutions are made to be broken.
  4. Ringing in the new year — like a bell.
  5. “Tomorrow is the first blank page of a 365-page book. Write a good one.” — Brad Paisley
  6. New year, same me.
  7. Time to show off my bubbly personality.
  8. Any excuse to wear glitter.
  9. Starting off the year on the right foot.
  10. There are 12 months ahead of us to make a difference.
  11. Day 1 of 365
  12. Sip, sip, hooray!
  13. All you need is a fresh start.
  14. Save water, drink champagne.
  15. The best has yet to come.

Valentine’s Day Instagram CaptionsHolidays are a good time to add unique Instagram captions to your posts.

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  1. Roses are red. Violets are blue. Consider this post my Valentine to you.
  2. Don‘t tell me you love me. Tell me you’re outside with pizza.
  3. All I need is you. (And maybe wine + chocolate too.)
  4. Cupid called, he wants his arrow back.
  5. 99% of my socks are single, and you don’t see them crying about it.
  6. I will do anything for love. Except that. And that. Or that.
  7. I followed my heart, and it led me to the fridge.
  8. Look at us. Hey. Look at us. Who woulda thought? Not me!
  9. In love with my best friend.
  10. I’m better when I’m with you.

Halloween Instagram Captions

  1. Creepin’ it real.
  2. I brake for Reese’s Peanut Butter Cups.
  3. Oh my gourd, Becky, look at her bat.
  4. You’re just my (blood) type.
  5. How to eat candy corn: don’t.
  6. #squadghouls
  7. Double, double toil and trouble; Fire burn and cauldron bubble.
  8. Driving me batty.
  9. “Scary hours.” — Drake
  10. Resting Witch Face

Thanksgiving Instagram Captions

  1. I’m wearing my elastic pants.
  2. “For those of you who cannot be with family this Thanksgiving, please resist the urge to brag.” — Andy Borowitz
  3. On a veggie diet this Thanksgiving: Carrot cake and pumpkin pie.
  4. “Be thankful for what you have; you‘ll end up having more. If you concentrate on what you don’t have, you will never, ever have enough.” — Oprah Winfrey
  5. I think, therefore I cran.
  6. Bad day to be a turkey.
  7. Need fuel for Black Friday.
  8. “Okay, guys. I have exactly 28 minutes before I have to baste again.” — Monica
  9. Grateful. Thankful. Blessed.
  10. Who made the potato salad?
  11. There’s always something to be thankful for.
  12. To-do list: eat, drink, nap.
  13. I only have pies for you.
  14. Gobble ’til you wobble.
  15. Love at first bite.

Christmas & Hanukkah Instagram Captions

  1. You sleigh me.
  2. Fa la la la llama.
  3. “O Christmas tree, O Christmas tree, your ornaments are history.” — The Cat
  4. “It‘s not what’s under the Christmas tree that matters. It‘s who’s around it.” — Charles M. Schulz
  5. Dear Santa, let’s not talk about this.
  6. Rebel Without a Claus
  7. Doesn‘t Santa have anything better to do than watch us while we’re sleeping?
  8. All I want for Christmas is you (and wine would be nice).
  9. Say it ain’t snow.
  10. Drop it like a top.
  11. Wishing you a latke love this Hanukkah.
  12. I want to eat eight latkes for the calories of one.
  13. One little candle can light up an entire room.
  14. Keep calm and spin that dreidel.
  15. Deck the halls with matzo balls!
  16. It’s Christmas time, and I’m the gift.
  17. The best gift is to be present with the ones you love.
  18. Baby, it’s cold outside.
  19. Merry everything, and happy always.
  20. Treat yo’ elf.


Seasonal Instagram Captions

Or use Instagram to celebrate the fact that another season has begun, regardless of whether you’re looking forward to the hot days and golden evenings of summer, or the blanket of snow soon to fill your local park.

Ring in the new season with some of these witty, seasonal captions.

Spring Instagram Captions

  1. Hello, spring!
  2. “And I think to myself, what a wonderful world.” — Louis Armstrong
  3. April showers bring May flowers.
  4. I think I just experienced all the seasons in a single day.
  5. I love allergy season, said no one ever.
  6. Currently soaking up the sun and smelling the roses. Please leave a message after the beep.
  7. I owe a lot to the inventor of flip-flops.
  8. “Here comes the sun, and I say … It’s all right.” — The Beatles
  9. “Warm winds in the springtime.” — SZA, “Warm Winds”
  10. Springing into the new season.

Summer Instagram Captions

  1. “Live in the sunshine. Swim in the sea. Drink in the wild air.” — Ralph Waldo Emerson
  2. Life’s a beach.
  3. School‘s out, sun’s out, guns out.
  4. “A little bit of summer is what the whole year is all about.” — John Mayer
  5. 90% happy, 10% burnt.
  6. Girls just want to have sun.
  7. “Summer lovin‘ had me a blast, summer lovin’ happened so fast.” — Grease
  8. Happiness is a cold popsicle.
  9. Life is better by the pool.
  10. “Summertime and the livin’ is easy.” — Ella Fitzgerald, “Summertime”
  11. “Here comes the sun, and I say … It’s all right.” — The Beatles, “Here Comes the Sun”
  12. Tans, tans, tans across the board.

Fall Instagram Captions

  1. My favorite color is October.
  2. “Wild is the music of autumnal winds amongst the faded woods.” — William Wordsworth
  3. My favorite kind of weather.
  4. It’s never too early for pumpkin spice.
  5. Meet me in the corn maze.
  6. Crisp air. Apple cider. Flaming foliage.
  7. Pumpkin spice and everything nice.
  8. “Anyone who thinks fallen leaves are dead has never watched them dancing on a windy day.” — Shira Tamir
  9. Leaves are falling, and autumn is calling.
  10. “Days in the sun and nights in the rain. Summer is over, simple and plain.” — Drake & Majid Jordan, “Summer’s Over”
  11. Falling never felt so good.
  12. Painted in the colors of fall.
  13. Sweater weather.
  14. Even the leaves fall for you.
  15. Channel the flannel.

Winter Instagram Captions

  1. “In the depths of winter, I finally learned that within me there lay an invincible summer.” — Albert Camus
  2. If it‘s snowing, I’m not going.
  3. Cozy nights. Good books. Hot chocolate.
  4. Do you want to build a snowman?
  5. Running on caffeine and holiday cheer.
  6. “Winter is not a season; it’s a celebration.” — Anamika Mishra
  7. Merry and brrrrrrright.
  8. Having snow much fun.
  9. ‘Tis the season to be freezin’.
  10. “Timb’ laces get tighter and parka hoods flip up.” — Drake, “Come Winter”


Selfie Instagram Captions

Selfies are a celebration of the uniqueness, beauty and vibrancy that is you. When it comes time to share your next selfie, pair it with one of our favourite selfie Instagram captions.

Short, descriptive Instagram captions are good for selfies.

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  1. Golden hour.
  2. Me, myself, and I.
  3. Be yourself, there’s no one better.
  4. It’s the happiness for me.
  5. Smile! The happiness is right under your nose.
  6. My favorite filter is reality.
  7. Self-care selfie!
  8. Conquer the world one smile at a time.
  9. It’s a great day to have a great day.
  10. The greatest gift you can give someone is a smile.
  11. Self-love is the best love.
  12. The only rose that blooms in winter.
  13. “But she looked powerful. She wore the sun like a shiny pin on the side of her hair.” — Lilian Li
  14. I don’t need a hairstylist. My pillow gives me a new hairstyle every morning.
  15. All-natural.
  16. No filter.
  17. Morning hair, don’t care.
  18. Quick #OOTD
  19. Anything but basic.
  20. Welcome [age]!
  21. Hard to be down to earth when you look out of this world.
  22. Looking like I don’t know how to lose.
  23. Beautiful from halo to toe.
  24. I’m ready for my close-up.


Baddie Instagram Captions

For that OOTD or travel photo shot with the perfect lighting, perfect outfit and je ne sais quoi, baddie energy is the frosting on the cake. And to top it off, you need a caption. Here are some options to get the baddie energy going.

  1. She who dares, wins.
  2. Don’t let anyone dim your shine.
  3. Stay focused, stay fierce.
  4. I‘m not bossy. I’m the boss.
  5. I‘m not always right, but I’m never wrong.
  6. Chasing my dreams in Chanel.
  7. Not afraid to break the rules.
  8. Be the girl that decided to go for it.
  9. I refuse to be anything less.
  10. Confidence isn’t walking into a room thinking you’re better than anyone. It’s just walking in and not having to compare yourself to anyone at all.
  11. A perfect work-in-progress.
  12. Improvement is a journey.
  13. My standards are high because I know my worth.
  14. Some girls are just born with glitter in their veins.
  15. I am not a one in a million kind of girl. I am a once in a lifetime kind of woman.


Travel & Vacation Instagram Captions

Whenever you get an opportunity for awarding yourself to get relaxation, holiday is a great prizefor all.
The holiday comprises with worldwide varieties of cultures, meals, music and landscapes.

When I’m hitting the road, these Instagram captions inspire me to go out and write some travel captions of my own.

Travel pics naturally lend themselves to Instagram. Complete them with travel Instagram captions.

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  1. Majestic moments in [place].
  2. A chance to get away from the everyday.
  3. Work. Save. Travel. Repeat.
  4. Staycation loading …
  5. Collect the moments, not the materials.
  6. Another destination off the bucket list.
  7. An adventure to fill the soul.
  8. The scenic route is always better.
  9. I need a six-month vacation, twice a year.
  10. Be back never.
  11. Catch flights, not feelings.
  12. Always take the scenic route.
  13. I‘ve never met a vacation I didn’t like.
  14. An adventure a day keeps the doctor away.
  15. Travel is an investment in yourself.
  16. Some call it vacation, I call it heaven.
  17. “I hate traveling.” said no traveler ever.
  18. If you need me, call me on my shell phone.
  19. I can sea clearly now.
  20. Happiness comes in waves.
  21. A change in latitude helps my attitude.

Beach Instagram Captions

  1. Enjoying the waves.
  2. Sandy toes, sun-kissed nose.
  3. Pure, sunburned happiness.
  4. Life’s a 🏖️.
  5. No worries. No thoughts.
  6. There’s nothing more healing than the sound of the ocean.
  7. My happy place.
  8. Time at the beach is never wasted.
  9. Live in the sunshine, swim in the sea, drink in the wild air.
  10. See ya when I’m back on Earth. ✌️
  11. The beach is always a good idea.
  12. Paradise found.
  13. Agenda today: Do nothing. Get sunburnt.
  14. The beach: Where doing absolutely nothing, is doing everything.
  15. Life is too short. Go on that beach vacation.


Birthday Instagram Captions

  1. Another year wiser.
  2. A whole year older and still young at heart.
  3. [Age].
  4. Celebrating another spin around the sun.
  5. A new year of life, a new chapter to write.
  6. Growing old is mandatory, but growing up is optional.
  7. Here’s to one more year of blessings and adventures.
  8. Happy day of emergence to me.
  9. Here’s to another year of making memories together.
  10. Age is just a number. It’s the memories that count.
  11. Another year to shine bright.
  12. Celebrating a day filled with love, laughter, and of course, cake!
  13. [Previous age], you were good to me. Now it’s time for another year of shenanigans.
  14. Cheers to one more year on this planet called Earth.
  15. Another year more grateful.


Prom Instagram Captions

  1. A night to remember.
  2. Dancing the night away with my favorite people.
  3. Memories to last a lifetime.
  4. Tonight, we’re young.
  5. Ready to have the time of our lives.
  6. Prom photo dump.
  7. Prom [current year].
  8. Let prom night begin!
  9. The night is young, and so are we.
  10. Feeling like a prince/princess tonight.
  11. Started from the bottom, now we’re all fancy and stuff.
  12. Prom ✨
  13. Here’s to a night of memories we’ll cherish forever.
  14. Who needs a limo?
  15. Let the party begin!


Graduation Instagram Captions

  1. The tassel was worth the hassle.
  2. The beginning of a new adventure.
  3. Today is the first day of the rest of our lives.
  4. I feel like I was in ninth grade JUST yesterday?
  5. Keeping it on 💯
  6. Onward and upward.
  7. Class of [year], can’t believe we did it!
  8. It‘s not the end, it’s just the beginning.
  9. [Class year] is the best class, no 🧢
  10. Cheers to new beginnings, and to ending what we started.
  11. The future belongs to those who believe.
  12. The best is yet to come.
  13. Ready to seize the world.
  14. Look back on your accomplishments with pride, and look forward to the future with excitement.
  15. We did it — it’s time to celebrate!


Food Instagram Captions

  1. Good food, good life.
  2. Eating may be a necessity, but cooking is an art.
  3. Life is short. Eat dessert first.
  4. Food is not just fuel. It’s information. It talks to your DNA and tells it what to do. So … you’d better bet I’m gonna eat.
  5. Food is love made visible.
  6. Good food with even better people.
  7. Eating my favorite with my favorites.
  8. The only thing better than talking about food is eating it.
  9. @[restaurant]
  10. A night of [food item]: the ultimate stress reliever.
  11. Nothing more romantic than eating [food item] and [food item] in sweatpants with crumbs on our chests.
  12. My favorite hole-in-the wall place.
  13. Good food equals good mood.
  14. A party without cake is just a meeting.
  15. Let food be thy medicine and medicine be thy food. Anyway, who wants fries?


Pet & Dog Instagram Captions

  1. My heart is full of paw prints.
  2. Who needs a therapist when you have a dog?
  3. Dogs are not our whole life, but they make our lives whole.
  4. Life is too short to not have a dog.
  5. #1 family member (sorry, mom).
  6. I woof you more than words can express.
  7. Every day is an adventure with my four-legged buddy.
  8. The best kind of love.
  9. Adopt, don’t shop.
  10. Everything’s better with your little paws by my side.
  11. My [pet] is the king/queen of my heart.
  12. The only thing better than coming home after a long day is being greeted by you.
  13. My dog is smarter than most politicians.
  14. The best things in life are furry and have four legs.
  15. I didn’t choose the dog life. The dog life chose me.


Features of Good Instagram Captions

So asked to write an original caption? I feel you. I probably spend about four minutes picking an Instagram filter, and four hours picking my caption.

Worse yet, after all that creative exercise and advice from my buddies, I’m often barely able to write a caption that says something more original than: ‘Had a great time with friends today!


Your caption must be on brand.

An on-brand Instagram caption helps unify your company message.

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The bottom line is that a good caption is hard to write, whether your write one from scratch, or select one from a menu. At the very least, a caption should accomplish the following.

And while your Insta page might be personal or a business page, your captions are super-duper on-brand (or, reflecting your brand personality, if that’s more your thing).

As Lisa Vetrone, an account director with the public relations and communications firm Scenario Communications, puts it: If somebody is scrolling through their feed and saw that post and didn’t see the handle, [is] the caption really coming from your brand?

Your captions should reflect the branding and tone of voice of your Instagram. So for instance, your self-love Instagram page should have tone-of-voice that is friendly. Use inclusive language to make people feel good when they scroll through your Instagram profile.

Your caption should be simple.

While there is technically no restriction to how many characters you can include in an Instagram caption, 2,200 characters are the maximum and I don’t want to beat people over the head with my caption to the point where it’s no longer a good caption. I simply want to retain their attention long enough to read it through to the end.

Usually I prefer to keep my captions simple, short and to the point, with at least half of my deliberation given over to making sure that someone flicking through would have a description that was easy to read. I had a couple of ‘Got a minute?’ emojis and phrases that would fit nicely into any iPhone screen.

The exception would be if you’re posting game notes for a story gaming, transcripts or other long-form postings. It all depends on what your readers want.

Your caption should be memorable.

Yes, your Instagram caption doesn‘t have to be a Hemingway novel. But then again, it shouldn’t put people to sleep either. For whatever your post is, you can make your caption funny, poignant, inspiring or anything you want it to be.

Here’s one example from HubSpot with the caption “You can’t spell ‘CRM’ without ‘R’”:

Try to use memorable Instagram captions in addition to your pics.

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And, my God, get your captions right. They can make a lot of difference to getting engagement, and getting followers to buy.

Need more inspiration? Image courtesy This. This.Is.LondonIn my experience, witty and piratical types of captions are far and away the best for boosting engagement online. At the bottom of this very post is a sample caption for your next Instagram or Facebook update. Try it out, and let me know if it works for you.


How to Make Engaging IG Captions

Instagram captions can definitely be used strategically (and in many cases, help a personal or business page gain traction on the platform) by taking into account these guidelines.

1. Ask your followers questions.

I just ask my followers what they think, what they like, what they recommend, what they do; you get the idea. When my page feels more like a discussion, I see my engagement go up.

To do this, for example, if I operated an Instagram fashion account, I’d ask users to comment (under my most recent post) on the designers, collections or trends that they liked the most in the fashion industry at that moment.

Try to use memorable Instagram captions in addition to your pics.

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Meanwhile, if I’m trying to promote something new – a new product or feature – I’ll ask my audience for ideas, what feature they wanted to see, what problem should be solved, or simply to ask to review a product. When you’re creating business-related Instagram content, Lindsey Chastain, founder and CEO at the Writing Detective, recommends ‘having a call to action for a purchase in 20 per cent of captions or no more than once a week so as not to make your followers feel like you’re always selling’.

3. Incorporate relevant hashtags.

Unlike other social media platforms, there is no limit to the number of hashtags I can include on an Instagram post, so I enjoy a constellation of options to work and attract viewers depending on my subject, location, industry, product or service.

But while there might be a bunch of hashtags that are relevant to a post, I tend not to put too many in there. I tend to pick my favourites or even create a bespoke branded one for myself.

Use relevant hashtags in your Instagram captions.

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Consider this caption from another collab with farbsy we did. And now – boom – we have six hashtags to help people identify what they’re looking at and maybe, just maybe, to reach people searching for #workfromhome content who might not typically follow us.

4. Use AI to your advantage.

HubSpot’s AI Instagram Caption Generator.

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You know that AI prompt I keep mentioning – the one you can drag and drop from Google search results to speed up your caption writing? Well, obviously, it’s working pretty well for me. Ta-daaa! I’ve been using it for months and now I think I might have to use it forever because I’ve become rather useless at writing captions. It doesn’t matter if you’re a born writer or not: give these tools a try, and let them help you bust through a writing block.

One of the advantages of using HubSpot to generate my captions is that I can preview my post and also create one caption that works for all three social media platforms, Instagram, Facebook, and LinkedIn, and also for X (formerly Twitter).

5. Make it authentic.

People are sick of polished, picture-perfect posts. Conversely, I’ve observed users responding more favourably to what I refer to as the ‘realness’ of a caption: those that don’t mask the ugliness or darkness of a particular situation.

According to Cyrus Mohseni, vice president of strategy and growth at First Team Real Estate, ‘Instagram is a storytelling medium, and the most successful pages will organically grow your following as well as your community by showcasing more humanising moments to whoever engages with your brand. Your captions should almost always be written in a way that invites your audience to interact, whether that be through questioning, direct calls-to-action, or simply more relatable content.

For example, earlier this year we began a series of backstage ‘Life of a social media manager’ posts. The curtain drops, the pianist tinkles a final goodbye, and the audience is invited to applaud the many roles a social media manager plays: content writer, data analyst, customer service rep. Ha ha, suckers – our actual manager needs to be all of those things.

Relatable, authentic Instagram captions and content tend to connect better with users.

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I adore this post because we’re not trying to fake that social media managers have it easy, instead quite the opposite – you’re going to have to either mix and match a bunch of techniques and see what sticks, the important thing is they all have to work into your brand.

6. Let your pictures do the talking.

In the end, my pictures are my Instagram babies, I don’t want the caption to upstage the image. For instance, look at Netflix.

Netflix uses simple Instagram post captions so your attention is drawn to their images instead.

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Netflix frequently posts teasers about upcoming releases or shows that are currently trending on Instagram, but they let their pictures and videos do the talking for them. The above post promote six different movies but the caption is ‘frfr 💔’.

Their caption summarised that: ‘If you’re looking for a terribly, sad, romantic movie….you will like this shows’ [sic].


Capture the Feeling with an Instagram Caption

Now, while I fully believe the adage of ‘A picture’s worth a thousand words’ I’ve never been completely satisfied with just an image – a good caption capably compliments the picture. In this era, your Instagram caption can be as much a statement-maker as the picture it accompanies.

For each and every occasion that is worthy of a post to your feed, choose one of these quotes from this list and make it your own. And finally, when brainstorming captions for your post, remember you can use HubSpot’s AI Social Media Caption Generator, and work on your ideas.

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