10 Money Making Tips for New Wedding Planners. The recession isn’t over yet. Many brides are still hesitant to spend their money because they don’t know how much it will cost until they begin their planning process. Unfortunately for you, this caring giving nature means that you will be busier than a bee.
Here are 10 tips for surviving the recession and, as a bonus, earning more money for your wedding planning services:
1. Stop worrying about all the doodad flows: Hopefully, you should be able to solve the problem of not standing out. The problem is that so many wedding planners are really excited about their particular source of doodad passes. What’s the point of working so hard to stand out when doing something just isn’t the most appealing to your searcheous brides? In a bad economy, what can you do differently?
2. Stop throwing away huge file sets of corny, corny marketing ideas: Brides resist those marketing ideas that have no substance behind them because it always feels like the ideas are coming from a generic marketing consultant. Stop wasting hours of your time trying to sell average people on your fantastic ideasthat create clients nothing but a “feel good”. Focus your time and energy on your most valuable service.
3. Don’t chase brides whose wedding excitement vaporizes: Come on! Brides do change their minds on events for change, why not let them adjust their minds once they hit the threshold?
4. Stop working on weddings that you think are “just right” for you: This is a big waste of time and energy. If you give up on newer weddings, you will always work in your business.
5. Get your personal branding updated: Your brand is very similar to your website – so simplify your home page and find out what is working for the bride. Your brand is PERFECT when you have matched your values and your approach to those you seek as clients.
6. Don’t write off the “bad luck” of weddings you thought were doomed to fail. Having experienced the challenge, how could you possibly direct your attention to the more lucrative clients? Get busy again building that list of older clients who you can convert to purchases now.
7. And, really, stop putting all the responsibility on your client: Sure you can bethe bride and you only control you step into the room. The extent to which you ” Despair” yourself into your client’s clip-board, at this time of year, makes no real difference to your clients. Play to the strengths that really matter!
8. Take a look at your strategy- what changes do you need to make to get a whole lot less money? Is your strategy the right one, given the current circumstances? Or should you focus your attention where it can be the most profitable for you and grow the business?
9. Focus on talking to your network of existing and potential client sources, rather than beating your head against a brick wall on your thought process: There is lots of money to be made without putting in a lot of time and effort. Focus on providing services to those who are hanging around your sweet spot – your circle of influence.
10. Be wary of clients who are looking for shortcuts to step into your services: There is potential for income, but watch these clients who try to get everything done before you put together the materials. They may come back later to ask if you can help them do the same thing.
Here are some ways to help decrease the initial “happiness factor” of your clients:
1. Stop coming up with the “perfect” solution to problems your clients have: All those “perfect” wedding planning services are frequently created out of a focus on the author, instead of the current situation and the way the event is imagined. What makes them great for you is the knowledge you gain about what you are going to say, how you say it, when you are saying it, and trying to win the bride.
2. Stop under-pricing and under-delivering: When it comes to a bride’s vision, she wants things done professionally at a price that she feels comfortable paying. If the bride sees that you are working too far under-pricing, it puts up new doubts about you as a professional.
3. Don’t stop with one type of client at certain times: A bride’s current situation may be rough, but she may not come back in a year; because it taken you three years to “fix” their wedding. You develop good rapport with them, now, so’re two years later, you know it wasn’t their final misstep to cancel realizing you did? Move on and engage with other types of wedding couples now.
4. Remind yourself why you do this for this client: It’s worse to quit a client after the honeymoon phase.