There is no way around it – 2020 was tough for businesses. But if your company has made it through this crazy year, there are definitely lessons to be taken away. Below, members of the online small business community shared their biggest takeaways. And you can learn some important lessons in 2021.
Consider Niche and Hybrid Events
This year has certainly changed the landscape for the events industry. Even after the epidemic, it is likely that in-person events will not be completely normal. Therefore it is favorable for businesses. In this marketing land post, Kimberly Dutcher discusses the possibility of niche and hybrid events gaining traction.
Learn from these 2021 content marketing predictions
Although much has changed in 2020, it is likely that content marketing will remain a powerful strategy in 2021. However, the scenario is likely to change slightly. To get the most out of this strategy, read the predictions in this TopRank marketing post by Nick Nelson.
Scrap these meetings
Many companies stopped meeting in person in 2020. And this forced many to wonder what kind of meetings were really necessary. After the ban is lifted, many companies can benefit from keeping their meeting lists short. Molly Stovold is more than a few meetings to scrap this process into the Street Post.
Look resonated in 2020
Seeing content and strategies that perform well in 2020 can help you make new year decisions. In this post, Rachel Strella of Strella Social Media looked at which posts received the most attention. And she shares a common theme that seems to resonate this year. You can also see commentary of Bijsugar members here.
Consider these SEO trends in 2021
With so many businesses arriving on the online model in 2020, search engines have become more important than ever. So in 2021, you need to know the trends that may affect your strategy. See this search engine journal post by Andrew Dennis for some important SEO trends.
Learn from 2020 data trends
Today, marketers have access to more data than ever before. If you are not analyzing the numbers that affect your company and industry, you may fall behind. In this SEMrush post, Fernando Angulo shares the world’s data trends that companies should know.
Consider these top online business ideas
If you are planning to start a new venture in 2021, it can help to see the industries that concluded in 2020. Online businesses generally faced fewer challenges than those. Biz Penguin’s Ivan Vidjaya lists some of the most popular ideas from last year in this post.
Take notes from the top TikTok Influencer
In 2020 Tickcock achieved a variety of notoriety. If you want to use the platform in 2021, it can help to work for others. This social media headquarters of Christian Zills looks at the post Tickcock influencers and the lessons they can offer other brands.
Understand the importance of purchasing in business
Procurement is an area of business that does not receive much attention. But 2020 taught a lot of companies what is really important. In this Pixel Productions post, Scott Pine explained why this area is so essential. And members of the Bizsugar community put forth ideas here.
Promote online events
Whether you plan to host in-person or online events in 2021, digital marketing should be part of your promotional strategy. In this post, Neil Patel goes over the ten best ways to promote an event online.
If you’d like your favorite small business content to be considered for an upcoming community roundup, please send your news suggestions to: [email protected].
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