Five Tips for Better Marketing and Packaging Your Products
No matter the size of your business, whether you have a great deal of products you sell or you make your own products by hand in your home, having the right marketing and packaging could be the key to making big sales. People like to buy things that are packaged nicely, they don’t want to buy things that are just loose and look uncared for.
That’s kind of the basis of it, when it comes to packaging. Things that look nice are more likely to be purchased. However, you also need to market your stuff.
If you simply hand write something on a sticker and put it on a product people are simply going to see it as something cheap. That’s just the way it goes. But, if you believe in your products you should want to make them look as professional as possible, which means you will want some more quality packaging for them.
Larger companies should have a budget for packaging, which can help out a great deal when it comes to making sure all of your products are looking great and buyable. For people on a smaller budget, you can find cheap options in packaging or even print stuff out on your own at home.
Once your products look buyable, you need to get them out where people can see them. That starts with getting them online. If you don’t have a website, set one up. Have a gallery with well lighted photos of your products, out of package if they can’t been seen well inside. If your packaging is very special, have a photo of both.
You should also utilize a blog, where you can tell people about all the good things your products can do for them. You should also be utilizing social media, which will be how you get to the most people.
Marketing in Person
While online is the greatest way to reach people all over the world with your business and products, if you want to sell locally you also need to do some local marketing. That will be about more than just using local keywords online.
You may want to get business cards, buy ads in local newspapers, and depending on what types of products you sell, you may want to set up at local business expos and more. If you are a smaller business, you may sell at flea markets and art shows, and larger businesses may have a brick and mortar store. You want people to know where they can see you and buy your stuff!
Don’t lose out on sales by not making sure your products are well packaged and that you are letting people know where they can find them, whether it’s at your own home or a store front.